Marketing Yourself and Your Book Projects Isn’t as Scary as You Think

As an author, the thought of marketing yourself and your book can feel overwhelming and intimidating. Many writers, especially those just starting out, believe that marketing is something reserved for business-savvy individuals or social media influencers, not for them. But here’s the truth: marketing doesn’t have to be a scary monster lurking in the shadows. In fact, it’s an opportunity to share your work with the world and connect with readers who are waiting for your story.

Marketing as an author is far more approachable than it seems. Here are some simple, manageable steps to successfully market your book and yourself as an author:

1. Shift Your Mindset: Marketing Is Not Self-Promotion

One of the biggest fears authors face when it comes to marketing is the idea of "selling out" or being seen as self-promotional. We often associate marketing with pushy salespeople, infomercials, or those dreaded “buy my book” posts that flood social media. But here’s the key: Marketing is not about selling yourself; it’s about sharing what you’ve created with people who will appreciate it.

As an author, you’re offering something valuable – whether it’s an escape in the form of fiction, helpful information in a nonfiction book, or a unique perspective. Marketing helps you find the right audience for your work. Think of marketing as an invitation to potential readers to get to know you and the world you’ve created, not as a hard-sell.

2. Start Small and Build Gradually

You don’t need to become an expert marketer overnight. In fact, it’s perfectly fine to start small and scale up over time. Begin with one or two simple strategies and gradually build upon them as you grow more comfortable. Here are a few starting points that won’t overwhelm you:

• Create an Author Website: Having an online presence is essential in today’s digital age. Your website is your “home base” where potential readers can learn more about you, your books, and your writing journey. You don’t need to be a web designer to get started – platforms like WordPress, Squarespace, or Wix offer easy-to-use templates that you can customize with your own content.

• Start a Blog: Blogging is a great way to establish your authority and engage with your audience. It doesn’t need to be long or frequent – just share insights about your writing process, behind-the-scenes details about your book, or thoughts on topics related to your book’s themes. By offering valuable content, you’ll build trust with readers and create a community around your work. 

• Social Media: Pick one or two social media platforms that align with your audience and start engaging. You don’t need to be everywhere, but consistency is key. Whether it’s Twitter, Instagram, Facebook, or LinkedIn, share updates about your writing journey, snippets from your book, or general thoughts related to your genre. Social media isn’t about constant self-promotion – it's about connecting with others and building relationships.

3. Engage with Your Audience, Don’t Just Talk At Them

One of the best things about modern marketing is the ability to connect with readers on a personal level. Instead of seeing marketing as a one-way street where you constantly talk at your audience, think of it as a conversation. Engaging with your readers fosters loyalty and creates a community around your work. 

• Respond to Comments and Messages: Whenever readers comment on your posts or reach out to you, take the time to engage. Whether it’s a simple thank you or answering a question, making that connection builds goodwill.

• Ask Questions: Let your readers be part of the journey. Ask questions like: “What’s your favorite character trope?” or “What’s one topic you’d like me to write about next?” Encouraging interaction invites people to feel involved and valued.

• Share Personal Stories: Readers love to connect with authors on a personal level. Share stories about your writing process, the struggles you’ve faced, and the victories you’ve celebrated. The more authentic and relatable you are, the more your readers will connect with you and your work.

4. Leverage Free Tools to Help You Grow

You don’t need a massive budget to market yourself and your book. There are countless free tools available that make it easier to get started:

• Mailchimp: Build an email list to keep your readers informed about your latest projects, book launches, and events. An email list is one of the most direct ways to communicate with your audience.

• Canva: Create eye-catching graphics for social media, your website, or promotional materials. With a free account, you can easily design engaging visuals that attract attention without needing graphic design skills.

• Goodreads: Goodreads is an invaluable platform for authors to connect with readers. Creating an author profile, sharing your books, and interacting with readers on the platform helps you build your following. You can also encourage readers to leave reviews of your book, which can have a significant impact on your visibility and sales.

5. Focus on the Long-Term

Marketing is not a “quick fix” that will instantly sell thousands of books. It’s a long-term strategy that requires patience and persistence. Your goal is to build a loyal audience over time, not to make a single sale. Here are a few long-term strategies to keep in mind:

• Consistency Is Key: The more consistently you show up online and share your writing journey, the more your audience will grow. Set a realistic schedule for posting, blogging, and engaging with your audience. Don’t burn out by trying to do it all – just aim for steady progress.

• Build Relationships with Other Authors: Collaborating with other authors can be a great way to expand your reach. Participate in author interviews, share each other’s books, or host joint giveaways. Building a supportive network of authors can be a game-changer when it comes to marketing your books.

• Celebrate Milestones and Successes: Whether it’s the completion of your manuscript, the release of your book, or hitting a certain sales goal, celebrate your accomplishments with your audience. Sharing these milestones allows your readers to be part of the journey and reinforces the idea that your success is also their success.

6. Don’t Be Afraid to Ask for Help

Marketing doesn’t have to be a solo venture. If you’re feeling overwhelmed or just don’t have the time to focus on marketing, consider asking for help. Hiring a freelance publicist or marketing expert can provide you with the guidance and expertise you need. Or, partner with other authors or bloggers who can help promote your work.

Marketing doesn’t have to be a scary or overwhelming task. Remember that marketing is just a tool to help you share your passion with the world, and with time, you’ll find your groove. You’ve already written a book – now it’s time to share it with the world. And trust me, the world is ready to hear your voice.

The Rollercoaster of Being an Author

Being an author is a bit like riding a rollercoaster – minus the fancy harness and the thrill of knowing you’re in a well-maintained amusement park. Instead, picture a rickety rollercoaster built in your backyard by someone who may or may not have passed a basic safety inspection. It’s a wild, unpredictable ride, but somehow, we all sign up for it willingly.

Let’s take a (lighthearted) look at the ups and downs of being an author. Buckle up – there’s bound to be some dramatic plot twists along the way.

1. The “I’m Going to Write a Book” Moment (The Dreamer Phase)

The journey starts with excitement. You’ve just had an epiphany. "I’m going to write a book!" you declare with the enthusiasm of a caffeinated squirrel. The world is your oyster, and the book you’re about to write will definitely be the next big thing. Maybe you’ll even get a movie deal out of it. Hollywood, here you come!

The reality: You stare at a blank screen for hours wondering what the heck you were thinking. Those creative ideas? They’re lost somewhere between the fifth cup of coffee and your third emotional breakdown of the day.

2. The Writing High (When the Words Flow Like Wine)

This is the best part: you’re in “the zone.” Words are pouring out of you like they’re on sale, and every sentence feels like a masterpiece. You write 50,000 words in two days and start casually Googling “book tours” and “how to deal with fame.”

The reality: You’ve written 3,000 words, and now you’re debating whether “a” or “the” works better in the opening sentence. Plus, you spent an entire afternoon rearranging the books on your bookshelf for no apparent reason.

3. The “Why Am I Doing This” Phase (The Slump)

Just when you think you’ve got this writing thing in the bag, doubt creeps in. Is anyone even going to read this? Will my mom buy a copy? What am I even saying in this book? The plot takes a nosedive, and suddenly your characters are arguing over trivial things like whether they prefer cats or dogs, and you’ve lost all sense of where the story is going.

The reality: You spend weeks rewriting the same two paragraphs, wondering why your characters seem to have developed an unholy obsession with tacos. Are you even good enough to finish this thing? Spoiler alert: You are.

4. The Editing Rollercoaster (The Emotional Whiplash)

You’ve finished your first draft. Congratulations! Now, the fun begins. Cue the sound of editors sharpening their pencils. You get your first round of feedback and suddenly feel like you’ve been hit by a bus. Your beautiful prose has been marked up with enough red ink to start a crime scene investigation.

The reality: You cry. Then, you go through your manuscript again and realize they’re right. That scene? Terrible. That character arc? Ugh. Maybe they’re just doing you a favor. Time to rewrite, again!

5. The Query Process (AKA The Rejection Gauntlet)

So, you’ve edited your manuscript, polished it to perfection, and now you’re ready to share it with the world. You send your query letters to literary agents, your heart beating in your chest like it’s trying to escape. You wait. And wait. And wait some more.

The reality: In a few weeks, you receive a form rejection. Then another. And another. And another. You even start thinking that perhaps your book has somehow offended the literary gods. But, as all writers know, it only takes one “yes” to change everything.

6. The "Oh My Gosh, I’m Published!" Moment (The Moment You Don’t Expect)

Finally, after what feels like a century of effort, your book is published. You did it. It's out there for the world to see, and now you’re living the dream, with books flying off shelves (or, okay, maybe gently trickling through sales channels).

The reality: You realize that writing the book was just the beginning. Now you have to market it. Social media posts, interviews, book signings... you’re living in a whirlwind of self-promotion and convincing strangers to buy a copy of your book without sounding like a walking advertisement.

7. The “Are You Sure This Is My Life?” Moment (When You Get an Unexpected Review)

The first time you read a glowing review of your book, it feels like you’ve just won a Pulitzer. “I knew I had it in me!” you think, grinning at your reflection in the mirror, practicing your acceptance speech for the next award show.

The reality: A few days later, you get a one-star review. You spend several hours overanalyzing the review, Googling “how to survive a bad review,” and making your friends read it so you can feel validated. Then, you remind yourself that the review probably came from someone who really likes cats, but not your book about dogs.

 8. The Never-Ending Loop (Repeat, but with More Coffee)

Once you’ve finished one book, you swear you’ll take a break. A nice, relaxing vacation. Maybe a little time off. But then, the writing bug bites again, and before you know it, you’re back at your computer, starting the cycle all over again—this time with the wisdom of knowing that, no matter how rough the journey gets, it’s worth it. 

The Final Verdict: It’s All Worth It (Right?)

At the end of the day, being an author is a wild, unpredictable ride. There are plenty of highs, plenty of lows, and probably a few moments when you wonder why you didn’t just take up knitting. But the joy of sharing your story, touching readers, and seeing your book in print (even if it’s on your own bookshelf for now) is enough to make it all worth it.

So, embrace the ups and downs. Celebrate the small victories (like hitting "send" on that query letter) and learn from the moments of doubt. Keep writing, keep pushing, and keep laughing through the chaos. After all, if we can't laugh about it, what’s the point?

Happy writing, and remember: You’re not alone on this rollercoaster ride. There are plenty of us screaming along with you.

To you and your book!