Making Peace with Building Your Author Platform

A quick note about platform:

Being rejected based on your platform (or lack thereof) does not mean that the literary agent or the editor thinks your career path isn’t impressive, you’re not greatly respected in your field, that you’ve accomplished nothing, or that you do not have anything substantive to say.  They don’t even think you are lacking in talent, that you should keep your day job, or that there is no hope for you and your book in the wide world of publishing.

The reason that agents care so much about platform is because editors do.  And editors equate platform with potential book sales.  This makes sense, of course – if you have X number of fans who are already interacting with your content, then you will likely have X number of fans who will actually purchase your book.  And as the publishing house is making an investment in you with the advance they pay, they want to feel comfortable they will make their money back (and more).  Agents and editors need to know what IS happening and what HAS happened, not what COULD happen. Even authors choosing to self-publish need to have a platform and to build awareness of their “brand”: fans = money, and if you don’t have the fans, I wouldn’t quit your day job.

It may seem outrageous that someone who has worked in a field for 30 years may not be considered a platform all-star.  It may not be “right,” it may not be convenient, but that’s the world we live in and write in.  If you’d like to continue to “fight the man,” go ahead.  But a change of perspective may be more helpful (and fruitful!). 

The good news is, just because your platform may be in its beginning stages, or it may need a little work, does not mean it will always be that way.  Platform is something that people need to constantly be working on – even Oprah is consistently finding new ways to reach out to her fans.

It’s important to remember that not all platforms are the same; it all depends on where your audience is.  Some folks build their followings on Twitter or on Instagram, others through speaking engagements or a podcast.  Find out where your ideal readers are going and interact with them there.  You are aware already that knowing your audience makes you a better writer – after all, it’s all about them, not you – and this thought applies to building a platform, too.  Do your research, try, and then try again.  And yes, this can be time-consuming (I wish I could say to tweet twenty times a day and publishing success will be yours). 

It’s important to think outside the box when you’re doing this.  What are your personal strengths?  Look at your competition, or at peers in your field for whom you have great respect.  What are they doing that seems to be working?  How can you put your own spin on it and make those ideas work for you, too?  If you can’t make the process fun, think of it as an inevitable, like doing your taxes, waiting in line at the DMV, or paying off your student loans.

If you’re at the beginning, don’t be discouraged.  Writing a whole book seemed pretty impossible at one point, right?  Nothing will happen overnight.  Platform is about long term, not short term, even if you want to just write this one book and then wipe your hands clean of this crazy industry.  Slowly but surely, you will start growing your tribe.  And the people that are excited for this book will be excited for your next one, and the one after that. 

The Right Words at the Right Time: Inspiring Readers with Your Writing

We all have books that have stayed with us long after we read the last page.  Some of the books are heartbreaking, hilarious, or full of twists and turns that kept us on the edges of our seats until the very end.  Many, however, have stuck with us because they inspired us, and likely continue to do so even today.

When we talk about inspiration, we’re not necessarily talking about a self-help book that inspires you to lose weight or end a relationship or change careers.  It’s about a book that makes readers’ hearts soar.  Books can inspire you to make big changes in your life, like the aforementioned weight loss, but they can also lead you to see the world in a different way.

When I read The Lotus Eaters by Tatjana Soli, I had never been to Vietnam before, nor had I ever thought of adding that particular country to my bucket list.  However, her writing made the country sound mysterious and intoxicating, and within a few months I found myself sailing along Ha Long Bay on a junk boat, just like on the book cover.  It was a transformative trip. 

When I read One Day by David Nicholls, the line (spoiler alert!) “Then Emma dies, and everything that she thought or felt vanishes and is gone forever,” my philosophy of life changed.  While I still believe in leaving a legacy in the form of the world hopefully being in a better place than when I arrived in it, I was inspired to live in the here and now, to live life to its fullest and to do the best I can with the gift that has been given to me.

Perhaps you were inspired by Atticus Finch’s worldview in To Kill a Mockingbird.  Maybe reading Behind the Beautiful Forevers caused you to want to go out and help others less fortunate than you.  And possibly you decided never to get married after reading Gone Girl.  Or, very likely, a particular book inspired you to become a writer yourself (The Prince of Tides always remains a source of inspiration for me).

No matter the genre, it is the author’s responsibility is to entertain the reader.  Some authors also educate.  Some challenge.  But the very best inspire.  And that is what you as authors should endeavor to do – there is no better way to attract dedicated fans.  Those fans will not only help you financially by buying your future books, but they will also carry on your legacy to their loved ones.

Every sentence you write doesn’t have to sing and every word choice does not need to be agonized over.  While you should have a writing style all your own, it is important to think big picture about your book.  What is the message or theme?  Are you accurately expressing it?  Does the world you’ve created feel authentic?  Are your characters making their ways along their respective journeys?

If you are writing a memoir or a self-help book, it can’t just be about the hardships you’ve endured – the story needs to be written in a way that makes readers see that they, too, can make it through bad times.

You can never bank on how a particular reader will react to what you’ve written; you can only hope that your story will stay with them into the future.  I always encourage authors to remember why they started writing in the first place – was it really to make money?  Or was it to lose yourself (and your reader) under the spell of language?  More than likely it was the latter, and that is what will help you inspire your readers, page after page.

Starting Your Writing Career: Become a Published Author in Six Steps

“I’ve decided I want to write for a living. Any tips?”


My friend Jannah recently contacted me regarding starting a writing career – and I’m glad she did!  The advice I gave her is strictly related to writing books, though many of the general concepts could apply to magazine writing, etc.

Step One: WRITE!  This sounds obvious, but hands down this is the most important piece of advice I can give.  Not only is it a means to an end (how else will you come up with a book to publish?), it is also a means to practicing your craft.  Rarely is the first sentence on a page the best one, and the more you write, the better you get at it

There are lots of people (including myself, once upon a time) that talk about writing but never actually commit to doing it.  And it is a commitment – while most authors have to do this in their spare time (we all like to be able to eat and pay rent!), it still requires you to force yourself to sit down and eke out a few pages at a time.  Perhaps you need to wake up a little earlier and get some writing done before your family wakes up.  Maybe you need to do it after they’ve gone to bed.  You need to ascertain what time and place will work best for you and stick with it.

One great resource to have at your disposal is an accountability buddy or group.  These are people that are in the same boat as you (either with a writing project or another big goal they are looking to achieve).  You check in with each other once a week (or more) and keep each other on target.  It’s a lot easier to get those 10 pages done when you’ve verbally committed to writing them.

Step Two: Do your research.  Surely, in addition to being a writer, you are also a reader.  You probably have a pretty good overview of what types of books normally exist within a particular genre.  Now you need to focus in on your particular genre (business, self-help, mystery, romance, etc.) and decide where your book falls within it.  An easy way to do this is to go to your local bookstore and see which shelf you think your book would end up sitting on.  What other titles surround it?  What do they offer?

It would be a good idea to read a handful of those books, if you haven’t already.  What do they bring to the genre and world of publishing that makes them stand out?  Why do you think they’ve earned their place in Barnes & Noble? 

Finally, you need to ask yourself what your book is bringing to the table.  If you are writing a novel about a woman who gets revenge on her cheating husband by framing him for her murder, you may want to reconsider – Gone Girl has already dominated the marketplace in that respect.  If you are writing a weight loss guidebook, you need to make sure that the tips and advice you are offering are not already out there, or are at the very least packaged in a more interesting, accessible way.

There are lots of criteria that editors and agents use to ascertain whether your book is “sellable,” and the uniqueness of your project is one of them.

Step Three: Dive into platform building.  I’ve talked about this a lot throughout my career.  I’ve spoken at conferences across the country, and I have already written countless columns and blog entries on this.  Why is this so important?

Establishing a platform proves to agents and editors that you are a) a rising star and b) that you have an established audience or group of friends that will theoretically buy your book – and that the group is consistently growing! 


Think about it – if you were asked to invest in a product, you would want to know that there are people that actually need that product, right?  You would want to know that there would be a major return on your investment.  That is what editors are thinking – if their publishing company is going to put their resources behind launching your book, they want assurance that it won’t end up being a costly mistake (and yes, agents like to get their commission, too!).

There are a million ways you can build your platform, but your first step should be figuring out how your target audience likes receiving their information and updates.  Would a newsletter work best?  How about a blog?  You should definitely get busy with your social media, but choose which platform you are best at handling and which you get the most interaction from your audience on.                                                                                               

Most important: You should be working on your platform constantly.  This is not something that is done when your book is finished, or when your agreement is signed with a publisher.  This is something you need to be working on throughout the entire process.

Step Four: Fall in love with editing.  Writing’s the important part, right?  Wrong.  While it is obviously imperative that you have words on paper, the magic always happens during the editing stage.  This is where your book goes from good to great.  This is also one area that I see authors largely ignore, time and time again.

When you start pitching your project to agents and editors, your book needs to be as close to perfect as it is going to get.  Yes, the editors at publishing houses do edit, but they have a million projects going on at once and don’t have the time to sit down and tweak your manuscript from square one.  Agents also have a limited amount of time they can spend with each client – agents only get paid if authors do, and the advance should match up with the amount of effort they have spent getting a project ready to be pitched to editors.

Obviously, the first few rounds of edits should be done by you, the author.  Once you have done that, it is important to join a writers group and/or have beta readers read through your manuscript.  You need honest, constructive feedback from people that don’t necessarily love you or have a vested interest in the book’s success (i.e. a spouse, friend, or family member).  They can very likely see things that you can’t, and this will be invaluable in getting your book ready to send out into the big world.

As a side note, I should mention that nonfiction authors do not need to have a full manuscript ready when it comes time to pitch agents and editors.  They need a book proposal (essentially a business plan for your book).  This is what will get sent out when you are pitching.

Step Five: Learn the process.  Okay, your book (or book proposal) is written, it’s been edited, and you’ve been working on your platform – what’s next?  Now it is time for pitching your project to literary agents.

While you can always take the self-publishing route, I always suggest writers try traditional publishing first; there is really nothing to lose.  And agents are your introduction to the publishing houses, as well as your advocates and coaches.

First, you need to ascertain who you are going to reach out to.  Not all agents represent all genres, so you need to make sure you are only contacting folks who are interested in acquiring books like yours.  You can do your research by looking through literary agent guides (available in Barnes & Noble) or through sites like 

Next, you want to visit the agency websites, for two reasons.  One, you want to make sure you understand their submission guidelines – some agencies prefer you send your query letter and first few chapters, some want to see your whole manuscript, some require you to fill out an online form first, the list goes on and on.  If you do not follow their submission guidelines, you will likely be ignored – it’s nothing personal, it just comes down to time management.  Secondly, you want to make sure the agency has had some success in pitching projects like yours.  Look at their sold lists and ascertain if this particular agency would work for you.

Once you have sent your materials out, you may start hearing back.  While there are likely to be some rejections (or no responses at all), don’t take it personally.  Sometimes a project just isn’t a good fit.  You should always let yourself be open to learning, however – if you receive nothing but rejection letters, there is likely something wrong with your project, whether it is your query letter (a brief letter introducing yourself, your book, and platform to an agent), book idea, etc.  If you do receive some positive feedback, get excited!  The agents will likely want more information for you, but if they think they can sell your project, they will jump on it

Step Six: Get published!  Once you have signed a representation agreement with your agent, they will start putting together a list of editors that they will be pitching your project to.  Just like you did your research in finding agents, they will do the same with editors.  More than likely, they already know who they want to send your book to, based on relationships they have made over time.  When they start sending your manuscript or proposal out for consideration, it will likely be a little bit of a waiting game before you start hearing back from the publishing houses. 

If a publisher is interested in your book, they will make an offer.  Your agent will review this offer with you and will negotiate the best possible deal that they can for you.  (Hopefully, there will be multiple publishers who are interested – this will drive up your book advance!)  Once everything has been negotiated, you will sign your contract with the publishing company.

Going forward, most of the dealings will now be between you and your editor.  Your agent will still be there in the background as a liaison and advocate, but you will mostly be working solely with your editor.  There will be changes that need to be made to your book (and lots more writing, too).  It will likely take a while for your book to be published – sometimes 18 months or so – but that will give you plenty of time to keep getting the word out there about it.  And then will come time to start working on your next book…    

I can’t lie and say making a living as a writer is easy.  I can’t promise you millions of dollars and a beach house even if you do get published.  But if you are serious about becoming an author, then I am confident that you will be able to navigate your way to publishing success.  Good luck – the world awaits you and your book!


Do you have any tips or advice that you think I left out?  Please feel free to share below!