8 Tips for Building a Killer Platform

Let’s talk about the P-word.

I’ve got to be honest with you – the vast majority of the authors I meet have no interest in joining their platform. They will resist delving into that world with every fiber of their being.

I’m going to be honest again – I get it. I do. I am an introvert, and a writer myself, and nothing makes me happier than helping people from the privacy of my own office, doors closed, camera off, comfort food close at hand.

However, the world we live in is not a private one. The internet has changed everything, as has the colossal growth of self-publishing.

I’m sure at this point you are probably comfortable calling yourself an author.  But are you comfortable calling yourself a salesperson? As mentioned above, this is rarely a favorite part of an author’s journey – but it’s an important one.

Yes, your book is your baby, but in the end it is a product that needs to be bought and sold, just like clothing or cell phones or toothbrushes.  It sounds cold, but it’s the truth.  And the quicker you embrace the idea, the less scary or stressful it is, and the quicker you can start differentiating yourself from other books and authors in the marketplace.

And keep in mind, editors buy authors, not just their books – they want to establish long-term relationships with their authors, but they also want to know they are going to get a return on their investment in your book.  They want to know that you’re bringing a quality product to the table and that you will be a motivated partner in getting it into the hands of your customers, the readers.

But wait, you might say, I write fiction! Platform’s just important for nonfiction authors, right? Wrong. Regardless of what genre you write, you need to be able to illustrate what YOU are bringing to the table. Demonstrate your expertise, and show that you are bringing a built-in audience of potential book buyers who are actively interacting with your content.

What counts as a platform?

• Your social media following – how engaged your audience is

• Your ability to get yourself interviewed on radio, television and in print – before the book is published!

• The size of your personal mailing list the fans with whom you keep in regular touch and who consider you a worthy supplier of information on your topic.

• Your public appearances – paid speaking, workshop, seminars, live events that you do – or should be doing – to raise your profile

• Your expertise – your qualifications to share this material or write this book

Ready to take the leap with me? I’m going to share with you 8 Tips for Building a Killer Platform.

Tip #1: Have an Author Website

It doesn’t have to be fancy, in fact it can just be a placeholder, but you want to make sure you have your name, what project you are currently working on, and a way to have people contact you.

• Make sure to include links to your social media pages, blog, etc. 

Tip #2: Find Your Strength

What do you naturally like to do (and do well)?

• If you say writing, it might be blogs, e-books, or social media posts

• If you’re a skilled public speaker, it might be hosting workshops, seminars, paid or free speaking, classes, or webinars

• If you’re a natural perform, then you’ll be looking at radio/podcasts, TV, videos, vlogging, hosting, etc.

Try things out until something clicks for you – and your audience

Tip #3: Be a Media Darling

You want to show:

• That you are delivering content that can attract journalists – and will therefore attract more when your book comes out

• That you can handle yourself on media – you’d be amazed how many people suddenly become wallflowers or know-it-alls or boorish when they get close to journalists

• It proves that your content is interesting to the world – at least, in theory.

Issue press releases, and find ways to connect yourself and your book to current events

Be relentless

Check out sites like HARO, SourceBottle, PitchRate, which allow you to respond to reporter queries and pitch yourself as a source for articles they are working on 

Tip #4: Don’t Procrastinate!

This is not something that is done AFTER the book is published – while it is being written and edited, while it is being published, AFTER it is being published, on and on

 Tip #5: Understand Your Genre and/or Market

• Research, research, research

• Ask yourself what is working for other authors/experts in your field – you’re going to do a lot of copying before you are going to be completely innovative

Tip #5: Understand Your Audience

• What do they want?

• How do they want to receive it?

• Use tools like Google Keyword Analyzer

 Tip #6: Free is Good

• Write blogs, share excerpts from your book, share content and resources that your audience enjoys/and or can benefit from

• You may worry that giving things away for free is bad, but really, readers are thinking, If they’re giving this away for free, I can only imagine what I’ll get from their book!

• Freebies can also include webinars, workshops, speaking engagements, newsletters, and e-books 

Tip #7: Think Outside of the Box

• What can you be doing differently?

• How would YOU like to be reached out to (as a reader)?

Tip #8: Never Stop

Always remember this acronym: ABP – Always Be Platforming

To you and your book!

Megan

The Quick and Dirty Guide to Writing an Awesome Query Letter

When you are pitching your book project to literary agents, the first thing you will send over is a query letter. With this letter (usually an email, but in letter form), you are “querying” to see if they would be interested in hearing more about you and your book. Your query letter introduces them to your book, the potential readers of your book, and you and your qualifications as an author.

To begin with, query letters should not be longer that a single page, single spaced. (Usually less than 450 words, but the number of words is less important than the quality of them.)

Now let’s get into the structure:

The intro, or “housekeeping” – Your book’s genre, word count (if you’re writing fiction), and title. You can also personalize this section by explaining why you are reaching out to this particular agent/editor (showing your industry savviness and that you've done your research!). While this section is necessary to pass along specific information, you can also inject a bit of flair here.

The “hook” – A description of your story, major plotlines, and character development. Usually about 150-300 words. Who is your main character? What journey is she on? If you’re writing a nonfiction book, present your main argument and supporting ideas. It is not supposed to be a summary of every single thing – that you can be saved for the book synopsis.

The bio – An introduction to you, and any relevant information that speaks to your qualities as a writer. (If you have an MFA, mention it, but if you are a retired FBI agent and are writing a thriller, as your job history is absolutely relevant.) Mention any publication credits, special research you’ve done (if you spent a year in the jungle and your book is set in the rainforest, for example), and any major awards you’ve won.

The closing – your thank you.

Make sure that you do your research, both for the agents/editors to whom you are going to send your book, and how they want to receive your book (this information is generally on the agency/company’s website). Some agents want you to send your first 30 pages immediately, some want to request it based on your query. Depending on the size of the company you are reaching out to, hundreds of queries might be received every day. Don’t risk having yours ignored just because you send an unsolicited attachment.

Questions about pitching your project? Think you’re ready to start querying? Let me know in the comments!

The Audiobook Process – From Manuscript to Narration

As an author, you’ve poured your heart and soul into your manuscript, and now it’s time to bring your story to life in a new format: the audiobook. Audiobooks are more popular than ever, offering readers a hands-free experience to enjoy your work. But how do you go from written words to an audio version that captures the essence of your book?

Let’s take a look at the audiobook process and break down each step to ensure you know exactly what to expect.

1. Preparing Your Manuscript for Audiobook Production

Before diving into recording, your manuscript needs to be ready for audio. But what does that mean? It’s not about changing the content – it’s about thinking through how the words will sound when spoken out loud.

• Check the dialogue: If you have long or complex dialogue, consider how it will flow. Long sentences or heavy exposition may be harder to follow when spoken, so you might want to simplify them or break them up.

• Mind the pacing: If there are long paragraphs of description or action, try to ensure the pacing feels right. Audiobook narration often flows better with shorter, punchy sentences, particularly in action-packed scenes.

2. Choosing a Narrator (or Narrators)

The narrator is crucial to the success of your audiobook. They’ll bring your story to life, and their voice needs to match the tone, style, and pacing of your book.

• Single narrator vs. multiple narrators: If your book has multiple characters or perspectives, consider whether you want a single narrator or a full cast of voices. A single narrator can work well for straightforward narratives, while a full cast adds depth to character-driven stories, especially in genres like fantasy, mystery, or historical fiction.

• Find the right voice: Many authors choose a narrator based on a sample reading. Listen to different narrators, paying attention to tone, pacing, and how they handle character voices and emotions.

• Self-narration: If you’re up for the challenge, you can narrate the audiobook yourself! This works particularly well if you have a distinct voice or style and want to give your book a personal touch.

3. Recording the Audiobook

Once you’ve chosen your narrator, it’s time for recording. This is a critical phase where the written word is transformed into spoken art.

• Professional studio vs. home recording: Most audiobooks are recorded in a professional studio with soundproofing and top-quality equipment. If you’re recording at home, make sure your setup is quiet, well-equipped, and able to capture the nuances of your voice without any distracting background noise.

• Narration style: The narrator should balance engaging storytelling with clarity, ensuring that all emotions, nuances, and character voices come through. They’ll often read your manuscript multiple times to perfect the pacing and tone.

• Consistency is key: It’s important to maintain consistency in the narrator’s voice, pacing, and style throughout the book, especially for series. This helps keep the experience seamless for listeners.

4. Editing and Post-Production

After the recording is complete, editing begins. This is where the audiobook really starts to take shape.

• Cutting and cleaning: During the editing process, any mistakes or interruptions in the narration are cut out. Breath sounds, mouth clicks, and unwanted noises are cleaned up to ensure a smooth listening experience.

• Sound quality: Engineers will work to ensure the final product sounds crisp, clear, and professional. They’ll adjust the levels to make sure the voice is consistent and easy to listen to.

• Adding sound effects: Depending on your genre, some audiobooks might incorporate sound effects or music. For example, a thriller might have suspenseful background sounds, while a fantasy novel might use music to set the tone for certain scenes. This is optional but can elevate the listening experience.

5. Proofing and Quality Control

Before the audiobook is finalized, it goes through a quality control check. This is where any lingering issues – like missing words, incorrect pacing, or unclear narration – are addressed. Proofing ensures that the audiobook is just as polished as the written version of your book.

• Listen to the proof: As the author, you may want to listen to a proof of the audiobook to ensure it aligns with your vision. Make sure the narrator is conveying the emotions and tone you intended and that the pacing feels right.

6. Distribution and Publishing

Once your audiobook is ready, it’s time to distribute it. There are several platforms where audiobooks are published, each with its own set of guidelines:

• Audible: The largest audiobook platform, Audible (an Amazon company), is a common destination for audiobooks. You can distribute your audiobook via ACX, which is Audible's self-publishing platform.

• Other platforms: There are many other platforms to consider, such as Apple Books, Google Play, and Kobo. You can distribute your audiobook on multiple platforms using services like Findaway Voices or Author's Republic.

• Pricing: Audiobooks tend to be priced higher than ebooks, but pricing strategies may vary depending on the platform and the length of your audiobook. Be sure to check the royalty structure of each platform to understand your earnings potential.

7. Marketing Your Audiobook

After your audiobook is released, it’s time to spread the word! Marketing your audiobook can be similar to promoting your book, but with a few unique angles:

• Leverage your existing fanbase: If you already have an audience for your book, make sure they know the audiobook version is available. Consider offering a sample or excerpt to entice listeners.

• Audiobook reviews: Just like book reviews, audiobook reviews are important. Reach out to audiobook bloggers, reviewers, and influencers who may be willing to listen and review your audiobook.

• Promotional discounts: Consider running promotional campaigns or offering discounts to increase visibility and attract more listeners.

Creating an audiobook is an exciting opportunity to expand your reach and engage with readers in a new way. With careful planning and attention to detail, your audiobook can bring your story to life for a whole new audience.

To you and your book!

Leaving a Legacy Through Your Story

Have you ever thought about the lasting impact your story could have? The stories we tell – whether they’re personal, fictional, or inspired by our families – carry the power to live on long after we’ve written them. As an author, you have a unique opportunity to not only entertain and inspire your readers, but to leave a legacy that can be passed down through generations.

Why Sharing Your Story Matters

Writing your story isn’t just about sharing your voice in the moment—it’s about preserving a piece of your identity, experiences, and lessons for future generations. Whether you’re writing memoirs, family histories, or even fiction inspired by your personal experiences, your words can become a bridge connecting generations to the past.

Here are a few reasons why it’s worth considering:

1. Honoring Your Legacy

Your family’s history is a treasure trove of wisdom, struggles, triumphs, and culture. By sharing those stories, you can ensure that your legacy is preserved for your children, grandchildren, and beyond. It’s a way to say, “I was here,” and make sure your story is not forgotten.

Example: A family memoir detailing your parents' immigration story or the adventures of your ancestors can become a powerful way to honor their legacy and keep their history alive for future generations.

2. Creating a Connection Across Generations

Your story – whether it’s personal or familial – helps others connect to the broader human experience. By sharing the intimate details of your life, you create a connection that transcends time, allowing future generations to understand what it was like for you or your ancestors. These stories can inspire, educate, and foster empathy in your readers, no matter their background.

Example: Writing a fictionalized account of your family’s struggles during a historic event, like the Great Depression or a world war, can give readers a sense of shared humanity across time and space.

3. Lessons for Future Generations

Our stories often contain important lessons learned from life experiences. By writing them down, you can pass on wisdom that could help future generations avoid mistakes, make better decisions, and better understand the world around them.

Example: The lessons from overcoming personal challenges or navigating complex family dynamics can serve as valuable guidance for those who come after you.

How to Get Started: Sharing Your Own Story or Your Family’s History

If you’re ready to preserve your story or that of your family, here are some steps to get started:

1. Reflect on What You Want to Share

What is the core message or theme you want your story to convey? Are you writing about personal growth, family heritage, resilience, or the challenges you’ve overcome? Take some time to reflect on the parts of your life or family history that are most meaningful to you.

• Personal Story: Write about a turning point in your life – whether it’s a career change, a move to a new city, or a personal challenge that shaped who you are today.

• Family Story: Interview older family members or dive into old letters, photos, and keepsakes to uncover family stories. Whether it’s your great-grandmother’s journey to the U.S. or your father’s war experiences, these stories have the potential to captivate and educate future generations.

2. Start Writing Early and Often

Don’t wait until “the right time” to start writing your story. Start small by jotting down memories or anecdotes. You don’t have to write a book all at once; the process of storytelling can unfold over time.

Tip: Set aside a regular time to write. Even just 15-20 minutes a day can help you build momentum and make steady progress.

3. Embrace the Power of Personal Details

Whether you’re writing your own story or your family’s, it’s the small, personal details that bring your narrative to life. Describe the smells, sounds, tastes, and feelings of the moments you’re sharing. This will make your story not only more memorable but also more relatable.

Example: Instead of just saying, “My grandmother made the best pie,” describe the warm scent of cinnamon filling the house, the way her hands moved as she rolled out the dough, and the joy you felt sitting around the table together.

4. Consider the Impact on Future Generations

As you write, think about how your story will impact future generations. What would you want them to learn? What would you want them to know about who you were and the times you lived through? You’re not just telling your story for today’s readers—you’re leaving something behind that will resonate long into the future.

Tip: Imagine your grandchildren or great-grandchildren reading your words. What would you want them to feel? Inspired? Grateful? Empowered?

The Importance of Preserving Family Histories

Beyond your own personal story, think about the power of preserving your family’s history. Family stories passed down through generations hold significant cultural and emotional value. By writing them down or recording them in any form, you create a living history that may one day be the foundation for future generations to build on.

Your words are powerful. They have the potential to transcend time and become a part of your legacy. Whether you’re sharing your personal journey, your family’s rich history, or a blend of both, you are creating something that can inspire and connect generations to come.

To you and your book!

Setting Good vs. Bad Writing Goals: A Quick Guide for Authors

As authors, setting goals is essential to keep us on track and motivated. But not all writing goals are created equal! The difference between good and bad goals can make or break your productivity and growth as an author.

Bad Writing Goals:

❌ "Write 5,000 words every day."

Unrealistic and unsustainable. Consistency is key, but this kind of pressure can lead to burnout.

❌ "Finish my novel in a month."

While it's great to have a target, focusing on completion at the expense of quality can lead to rushed, unfinished work.

❌ "Become a bestselling author – immediately."

Success takes time. It’s important to focus on the journey, not just the destination.

Good Writing Goals:

 ✅ "Write 500 words a day, five days a week."

Achievable and consistent. It allows for flexibility while keeping momentum going.

 ✅ "Complete one chapter a month."

Breaks the process down into manageable chunks and encourages steady progress.

✅ "Edit one page a day."

Focus on quality over quantity to refine your writing and strengthen your story.

Remember, good goals are realistic, specific, and motivating. They focus on the process and celebrate small wins rather than just the end result.

So, what’s your next writing goal? Let’s set some realistic and meaningful ones together! 📚✨

#WritingGoals #AmWriting #AuthorLife #WritingCommunity #GoalSetting #WritersOfLinkedIn #AuthorTips

For Authors: Cultivating a Money Mindset for Success

As an author, you’ve likely heard advice about “writing for passion,” “writing what you love,” and “the art of storytelling.” But in the world of publishing, there’s another essential component of your career that deserves attention: your money mindset. How you think about money, success, and value can dramatically impact your writing career and financial outcomes. Please note, I am not a financial advisor (!), but I did want to share some tips to cultivating a healthy author money mindset:

What is Money Mindset?

Your money mindset is the set of beliefs, thoughts, and attitudes you hold about money and how it influences your financial decisions. It’s how you perceive your ability to earn, save, and manage wealth. Your mindset shapes how you approach your writing career, how much you value your work, and how open you are to opportunities that can bring financial growth.

In essence, money mindset is about aligning your mindset with abundance and opportunities, rather than scarcity and limitation.

Principles of a Positive Money Mindset for Authors

1. Value Your Work

One of the biggest challenges for many writers is understanding the value of their work. Too often, authors undervalue their writing or hesitate to charge what they’re worth. If you think of your work as valuable, others will too.

Principle: Your time, creativity, and expertise are worth compensation. If you don’t treat your writing as a valuable commodity, no one else will either.

Take a moment to reflect: Would you ask for less than you deserve in any other job? Your writing is an investment of time, effort, and creativity. It deserves to be compensated fairly. Don’t be afraid to ask for a reasonable payment, whether that’s through royalties, advances, or flat fees for freelance projects.

2. Embrace Abundance, Not Scarcity

An abundance mindset means believing that there is plenty of success, money, and opportunity for everyone. Scarcity thinking, on the other hand, is the belief that there’s not enough to go around. When you adopt an abundance mindset, you’ll see opportunities everywhere, rather than obstacles.

Principle: There is enough success for all writers, and you don’t have to compete for limited opportunities. Embrace the idea that your success doesn’t take away from others’ success.

As an author, it's easy to fall into the trap of believing that there’s only a limited number of readers, agents, or publishers. But the truth is, readers are hungry for new stories, and your voice is unique. When you let go of scarcity thinking, you open yourself up to more opportunities – whether that’s through traditional publishing, self-publishing, or creating new revenue streams like audiobooks or courses.

3. Set Clear Financial Goals

Having a clear vision of what you want to achieve financially can help you stay focused and motivated. Whether you aim to generate a certain amount of income per year from book sales, grow your passive income streams, or secure a specific advance from a publisher, setting clear goals is the first step toward financial success.

Principle: Set concrete financial goals that are specific, measurable, and achievable. Track your progress regularly to stay on track.

Think about your ideal financial scenario. Would you like to earn a living purely from your books? Or maybe you’d like to diversify your income with writing workshops, self-publishing, or freelance opportunities? Once you identify your financial goals, you can create a plan to achieve them.

4. Be Open to Multiple Income Streams

As a writer, your primary income source may be book sales, but don’t limit yourself to just one stream of revenue. There are multiple ways to monetize your writing and expand your financial opportunities.

Principle: Diversify your income by exploring additional streams, such as freelance writing, speaking engagements, teaching writing workshops, or creating digital products like e-courses or printables.

You don’t have to rely solely on traditional book sales or advances. Consider offering services like editing, ghostwriting, or consultation. You can also turn your expertise into revenue by creating products or services related to your writing niche.

5. Learn to Budget and Invest in Your Career

Being a successful author isn’t just about earning money – it’s also about managing it wisely. As an independent contractor or self-employed individual, managing your income and expenses is crucial to sustaining long-term success.

Principle: Budget your earnings carefully, set aside money for taxes, and invest in your career by purchasing tools, attending conferences, or hiring support (such as editors or marketers) to improve your craft.

When you treat your writing as a business, you’ll understand that investing in your career is essential. From attending workshops to hiring professionals who can help you with marketing or cover design, these investments can help you grow as an author and increase your earning potential.

Overcoming Limiting Beliefs Around Money

For many writers, limiting beliefs around money can hold them back from fully embracing financial success. These beliefs often stem from childhood, societal pressures, or past experiences. Identifying and reframing these limiting beliefs is a key step in cultivating a healthier money mindset.

Common Limiting Beliefs:

• “I can’t make money as a writer.”

• “Writing is a hobby, not a job.”

• “There are too many other writers out there; my work will never be successful.”

• “I should just be happy with whatever I earn from my writing.”

How to Overcome Them:

• Challenge the belief: When you catch yourself thinking these limiting thoughts, challenge them. Ask yourself: “Is this really true? What evidence do I have that contradicts this belief?”

• Reframe the belief: Change the narrative from one of limitation to one of opportunity. Instead of thinking, “I can’t make money as a writer,” try, “There are many ways to make money as a writer. I am open to exploring new opportunities.”

• Visualize success: Use visualization techniques to imagine your ideal financial situation. Picture yourself earning a living from your writing and receiving compensation that reflects the value of your work.

Building a Prosperous Author Career

Creating a prosperous career as an author goes hand in hand with a healthy money mindset. Here are a few more tips to help you build a financially successful writing career:

• Invest in your skills: Continuously improve your writing through courses, workshops, and feedback from others.

• Build an author platform: Marketing and building an audience are key to sustained financial success. Consider starting a blog, growing your social media presence, or creating a newsletter.

• Stay organized: Keep track of your income, expenses, and financial goals so you can stay on top of your finances.

• Seek support: Don’t hesitate to hire financial advisors, agents, or bookkeepers who can help you manage your money more effectively.

Remember, your creativity is worth investing in. Treat your writing like the business it is, and you’ll open the doors to greater opportunities, financial growth, and lasting success.

Marketing Yourself and Your Book Projects Isn’t as Scary as You Think

As an author, the thought of marketing yourself and your book can feel overwhelming and intimidating. Many writers, especially those just starting out, believe that marketing is something reserved for business-savvy individuals or social media influencers, not for them. But here’s the truth: marketing doesn’t have to be a scary monster lurking in the shadows. In fact, it’s an opportunity to share your work with the world and connect with readers who are waiting for your story.

Marketing as an author is far more approachable than it seems. Here are some simple, manageable steps to successfully market your book and yourself as an author:

1. Shift Your Mindset: Marketing Is Not Self-Promotion

One of the biggest fears authors face when it comes to marketing is the idea of "selling out" or being seen as self-promotional. We often associate marketing with pushy salespeople, infomercials, or those dreaded “buy my book” posts that flood social media. But here’s the key: Marketing is not about selling yourself; it’s about sharing what you’ve created with people who will appreciate it.

As an author, you’re offering something valuable – whether it’s an escape in the form of fiction, helpful information in a nonfiction book, or a unique perspective. Marketing helps you find the right audience for your work. Think of marketing as an invitation to potential readers to get to know you and the world you’ve created, not as a hard-sell.

2. Start Small and Build Gradually

You don’t need to become an expert marketer overnight. In fact, it’s perfectly fine to start small and scale up over time. Begin with one or two simple strategies and gradually build upon them as you grow more comfortable. Here are a few starting points that won’t overwhelm you:

• Create an Author Website: Having an online presence is essential in today’s digital age. Your website is your “home base” where potential readers can learn more about you, your books, and your writing journey. You don’t need to be a web designer to get started – platforms like WordPress, Squarespace, or Wix offer easy-to-use templates that you can customize with your own content.

• Start a Blog: Blogging is a great way to establish your authority and engage with your audience. It doesn’t need to be long or frequent – just share insights about your writing process, behind-the-scenes details about your book, or thoughts on topics related to your book’s themes. By offering valuable content, you’ll build trust with readers and create a community around your work. 

• Social Media: Pick one or two social media platforms that align with your audience and start engaging. You don’t need to be everywhere, but consistency is key. Whether it’s Twitter, Instagram, Facebook, or LinkedIn, share updates about your writing journey, snippets from your book, or general thoughts related to your genre. Social media isn’t about constant self-promotion – it's about connecting with others and building relationships.

3. Engage with Your Audience, Don’t Just Talk At Them

One of the best things about modern marketing is the ability to connect with readers on a personal level. Instead of seeing marketing as a one-way street where you constantly talk at your audience, think of it as a conversation. Engaging with your readers fosters loyalty and creates a community around your work. 

• Respond to Comments and Messages: Whenever readers comment on your posts or reach out to you, take the time to engage. Whether it’s a simple thank you or answering a question, making that connection builds goodwill.

• Ask Questions: Let your readers be part of the journey. Ask questions like: “What’s your favorite character trope?” or “What’s one topic you’d like me to write about next?” Encouraging interaction invites people to feel involved and valued.

• Share Personal Stories: Readers love to connect with authors on a personal level. Share stories about your writing process, the struggles you’ve faced, and the victories you’ve celebrated. The more authentic and relatable you are, the more your readers will connect with you and your work.

4. Leverage Free Tools to Help You Grow

You don’t need a massive budget to market yourself and your book. There are countless free tools available that make it easier to get started:

• Mailchimp: Build an email list to keep your readers informed about your latest projects, book launches, and events. An email list is one of the most direct ways to communicate with your audience.

• Canva: Create eye-catching graphics for social media, your website, or promotional materials. With a free account, you can easily design engaging visuals that attract attention without needing graphic design skills.

• Goodreads: Goodreads is an invaluable platform for authors to connect with readers. Creating an author profile, sharing your books, and interacting with readers on the platform helps you build your following. You can also encourage readers to leave reviews of your book, which can have a significant impact on your visibility and sales.

5. Focus on the Long-Term

Marketing is not a “quick fix” that will instantly sell thousands of books. It’s a long-term strategy that requires patience and persistence. Your goal is to build a loyal audience over time, not to make a single sale. Here are a few long-term strategies to keep in mind:

• Consistency Is Key: The more consistently you show up online and share your writing journey, the more your audience will grow. Set a realistic schedule for posting, blogging, and engaging with your audience. Don’t burn out by trying to do it all – just aim for steady progress.

• Build Relationships with Other Authors: Collaborating with other authors can be a great way to expand your reach. Participate in author interviews, share each other’s books, or host joint giveaways. Building a supportive network of authors can be a game-changer when it comes to marketing your books.

• Celebrate Milestones and Successes: Whether it’s the completion of your manuscript, the release of your book, or hitting a certain sales goal, celebrate your accomplishments with your audience. Sharing these milestones allows your readers to be part of the journey and reinforces the idea that your success is also their success.

6. Don’t Be Afraid to Ask for Help

Marketing doesn’t have to be a solo venture. If you’re feeling overwhelmed or just don’t have the time to focus on marketing, consider asking for help. Hiring a freelance publicist or marketing expert can provide you with the guidance and expertise you need. Or, partner with other authors or bloggers who can help promote your work.

Marketing doesn’t have to be a scary or overwhelming task. Remember that marketing is just a tool to help you share your passion with the world, and with time, you’ll find your groove. You’ve already written a book – now it’s time to share it with the world. And trust me, the world is ready to hear your voice.

The Rollercoaster of Being an Author

Being an author is a bit like riding a rollercoaster – minus the fancy harness and the thrill of knowing you’re in a well-maintained amusement park. Instead, picture a rickety rollercoaster built in your backyard by someone who may or may not have passed a basic safety inspection. It’s a wild, unpredictable ride, but somehow, we all sign up for it willingly.

Let’s take a (lighthearted) look at the ups and downs of being an author. Buckle up – there’s bound to be some dramatic plot twists along the way.

1. The “I’m Going to Write a Book” Moment (The Dreamer Phase)

The journey starts with excitement. You’ve just had an epiphany. "I’m going to write a book!" you declare with the enthusiasm of a caffeinated squirrel. The world is your oyster, and the book you’re about to write will definitely be the next big thing. Maybe you’ll even get a movie deal out of it. Hollywood, here you come!

The reality: You stare at a blank screen for hours wondering what the heck you were thinking. Those creative ideas? They’re lost somewhere between the fifth cup of coffee and your third emotional breakdown of the day.

2. The Writing High (When the Words Flow Like Wine)

This is the best part: you’re in “the zone.” Words are pouring out of you like they’re on sale, and every sentence feels like a masterpiece. You write 50,000 words in two days and start casually Googling “book tours” and “how to deal with fame.”

The reality: You’ve written 3,000 words, and now you’re debating whether “a” or “the” works better in the opening sentence. Plus, you spent an entire afternoon rearranging the books on your bookshelf for no apparent reason.

3. The “Why Am I Doing This” Phase (The Slump)

Just when you think you’ve got this writing thing in the bag, doubt creeps in. Is anyone even going to read this? Will my mom buy a copy? What am I even saying in this book? The plot takes a nosedive, and suddenly your characters are arguing over trivial things like whether they prefer cats or dogs, and you’ve lost all sense of where the story is going.

The reality: You spend weeks rewriting the same two paragraphs, wondering why your characters seem to have developed an unholy obsession with tacos. Are you even good enough to finish this thing? Spoiler alert: You are.

4. The Editing Rollercoaster (The Emotional Whiplash)

You’ve finished your first draft. Congratulations! Now, the fun begins. Cue the sound of editors sharpening their pencils. You get your first round of feedback and suddenly feel like you’ve been hit by a bus. Your beautiful prose has been marked up with enough red ink to start a crime scene investigation.

The reality: You cry. Then, you go through your manuscript again and realize they’re right. That scene? Terrible. That character arc? Ugh. Maybe they’re just doing you a favor. Time to rewrite, again!

5. The Query Process (AKA The Rejection Gauntlet)

So, you’ve edited your manuscript, polished it to perfection, and now you’re ready to share it with the world. You send your query letters to literary agents, your heart beating in your chest like it’s trying to escape. You wait. And wait. And wait some more.

The reality: In a few weeks, you receive a form rejection. Then another. And another. And another. You even start thinking that perhaps your book has somehow offended the literary gods. But, as all writers know, it only takes one “yes” to change everything.

6. The "Oh My Gosh, I’m Published!" Moment (The Moment You Don’t Expect)

Finally, after what feels like a century of effort, your book is published. You did it. It's out there for the world to see, and now you’re living the dream, with books flying off shelves (or, okay, maybe gently trickling through sales channels).

The reality: You realize that writing the book was just the beginning. Now you have to market it. Social media posts, interviews, book signings... you’re living in a whirlwind of self-promotion and convincing strangers to buy a copy of your book without sounding like a walking advertisement.

7. The “Are You Sure This Is My Life?” Moment (When You Get an Unexpected Review)

The first time you read a glowing review of your book, it feels like you’ve just won a Pulitzer. “I knew I had it in me!” you think, grinning at your reflection in the mirror, practicing your acceptance speech for the next award show.

The reality: A few days later, you get a one-star review. You spend several hours overanalyzing the review, Googling “how to survive a bad review,” and making your friends read it so you can feel validated. Then, you remind yourself that the review probably came from someone who really likes cats, but not your book about dogs.

 8. The Never-Ending Loop (Repeat, but with More Coffee)

Once you’ve finished one book, you swear you’ll take a break. A nice, relaxing vacation. Maybe a little time off. But then, the writing bug bites again, and before you know it, you’re back at your computer, starting the cycle all over again—this time with the wisdom of knowing that, no matter how rough the journey gets, it’s worth it. 

The Final Verdict: It’s All Worth It (Right?)

At the end of the day, being an author is a wild, unpredictable ride. There are plenty of highs, plenty of lows, and probably a few moments when you wonder why you didn’t just take up knitting. But the joy of sharing your story, touching readers, and seeing your book in print (even if it’s on your own bookshelf for now) is enough to make it all worth it.

So, embrace the ups and downs. Celebrate the small victories (like hitting "send" on that query letter) and learn from the moments of doubt. Keep writing, keep pushing, and keep laughing through the chaos. After all, if we can't laugh about it, what’s the point?

Happy writing, and remember: You’re not alone on this rollercoaster ride. There are plenty of us screaming along with you.

To you and your book!

The Best Way to Do Research for Your Novel or Nonfiction Book

As an author, research is often a pivotal part of the writing process. Whether you’re crafting a fictional world or sharing real-world insights in a nonfiction book, research helps ensure your writing is accurate, authentic, and rich in detail. While it may seem overwhelming at first, effective research is about more than just gathering facts—it’s about immersing yourself in the material, understanding the nuances, and weaving that knowledge into your narrative seamlessly.

Here’s a guide on how to approach research in a way that supports your writing without becoming a distraction:

1. Define Your Research Goals

Before diving into the sea of information, take a moment to think about what you actually need to know. Are you writing historical fiction and need to understand a specific era? Or perhaps you’re writing a nonfiction book and need statistics, case studies, or expert opinions on a subject?

Be specific about the questions you’re trying to answer. Creating a list of research goals helps you stay focused and ensures that you don’t get lost in tangents or irrelevant information. Consider these common goals:

• Understanding setting or historical context (for fiction)

• Character development and psychology (for both fiction and nonfiction)

• Gathering data or expert opinions (for nonfiction)

• Verifying facts or anecdotes (for nonfiction)

The clearer your goals, the easier it will be to stay on track and avoid research burnout.

2. Start with Credible Sources

The quality of your research matters. Use credible, authoritative sources to ensure that the information you’re gathering is trustworthy. For historical fiction or nonfiction topics, academic journals, books by experts in the field, and reputable websites are great places to start.

• For fiction writers: If you’re writing about a particular culture, era, or profession, look for primary sources like letters, diaries, or interviews. Visiting museums or historical sites can also provide firsthand insights into your setting or subject matter.

• For nonfiction writers: Peer-reviewed journal articles, government publications, and industry reports are invaluable. But don’t forget about interviewing experts and conducting original research as well. A personal interview or firsthand observation can lend authenticity to your work that no secondary source can.

3. Use Multiple Research Methods

While reading and browsing the internet is the most common research method, there are many ways to gather information, and each can add a unique layer to your writing. Here are a few strategies:

• Interviews: Speaking directly with experts or people who have lived through the experience you’re writing about can provide invaluable insight. Whether for nonfiction or fiction, interviews add authenticity and depth to your characters and material.

• Observation: Depending on your topic, you may find it helpful to observe your subject in action. For example, if you’re writing about a specific job or environment, shadowing a professional or spending time in that setting can reveal nuances that books and articles may not.

• Surveys and Polls: For nonfiction, gathering opinions or statistics from real people through surveys can help you shape your argument, support your claims, and validate your ideas.

• Books and Articles: Reading widely, not just about your topic but related subjects, can help broaden your perspective and fill in gaps you didn’t know existed.

• Multimedia: Don’t limit yourself to just text-based research. Documentaries, podcasts, YouTube videos, and audio interviews can provide additional context and color to your subject matter.

4. Organize Your Research Efficiently

All those notes, articles, and books can quickly become overwhelming. Organizing your research is crucial to ensure that you can access the information you need when you need it.

• Digital Tools: Use digital tools like Evernote, Scrivener, or OneNote to capture, organize, and search your research notes. These tools allow you to easily tag, categorize, and store your information in a way that makes sense to you.

• Spreadsheet/Document Tracking: For nonfiction books that require citing numerous sources, a spreadsheet can help you keep track of where you found information, the relevance of each source, and the page numbers you’ll need for citations.

• Physical Organization: If you’re someone who prefers hard copies, consider using a system of binders, folders, or even index cards to keep your research organized by theme, chapter, or character.

5. Read Critically and Question Everything

Just because a source appears reputable doesn’t mean the information is flawless. Always read critically and cross-check details to ensure that what you’re reading is reliable and relevant. For nonfiction, especially, it's essential to verify statistics, studies, and quotes to avoid errors that could undermine your book's credibility.

For fiction writers, don’t simply take the information at face value. If you’re writing about a historical period or unfamiliar culture, dig deeper into the nuances and contradictions of that time or place. What are the common misconceptions? What is missing from popular portrayals? Challenge what you read and use it to create a more layered, authentic narrative.

6. Balance Research with Writing

It’s easy to get caught up in the excitement of research, but it’s important to remember that research is a tool, not a replacement for writing. A well-researched book won’t get written unless you make time to write it!

Set aside specific blocks of time for research and separate time for writing. Avoid the trap of endless researching in the hopes that you’ll find the “perfect” piece of information. When you have a solid base of knowledge, trust your instincts and start writing. Research can be revisited if you need to fill in gaps or check facts, but it’s important to keep moving forward with your project.

7. Integrate Research into Your Writing Seamlessly

The ultimate goal of research is not just to gather information, but to integrate it smoothly into your story or nonfiction book. Whether you’re describing a location in a novel or presenting data in a nonfiction work, make sure your research serves the narrative and doesn’t overwhelm it.

• For Fiction: Weave research into your story in a way that feels natural. For instance, if you’ve researched a specific time period, use descriptive details that bring that era to life without making the information feel like a lecture.

• For Nonfiction: Data, quotes, and facts should be presented in a way that supports your argument or thesis, not dominate the narrative. Avoid overwhelming your readers with too much information at once. Use storytelling techniques to make your research engaging.

8. Don’t Forget to Cite Your Sources

If you're writing nonfiction, citing your sources is crucial. Not only does it build credibility, but it also protects you from accusations of plagiarism. For fiction writers, while citations aren’t required, acknowledging your sources in your acknowledgments page can help give credit to experts who contributed to your knowledge.

Crafting the Perfect Title for Your Book

Choosing a book title can feel like one of the most daunting tasks in the writing process. It’s the first impression your book will make on readers, and it has to capture the essence of your story while sparking curiosity. A compelling title can be the difference between someone picking up your book or passing it by. So how do you find a title that resonates?

Let’s discuss tips and strategies for crafting the perfect book title that not only captures the spirit of your work but also entices readers to dive in.

1. Keep It Short and Memorable

A title that’s easy to remember will stick with readers. Short, punchy titles are often more effective than long, complicated ones. Think about how your title will look on a book cover or in a search engine. Can a reader easily recall it?

• Example: The Catcher in the Rye, Gone with the Wind, The Great Gatsby—all short, sharp titles that are easy to remember.

2. Reflect the Genre

Your title should give readers a hint of the genre they’re about to experience. If you’re writing a fantasy novel, your title should evoke that magical or adventurous feeling. If you’re writing a thriller, your title should hint at suspense or danger. A title can be a powerful way to set expectations.

• Fantasy Titles: The Name of the Wind, A Song of Ice and Fire

• Romantic Titles: Pride and Prejudice, Me Before You

• Thriller Titles: The Girl on the Train, Gone Girl

Make sure your title speaks to the genre’s core elements—whether it’s romance, mystery, science fiction, or historical fiction.

3. Evoke Emotion or Intrigue

A compelling title stirs something inside the reader. It might evoke curiosity, sadness, excitement, or even fear. Your title should tap into the emotional core of your story and make the reader feel something instantly.

• Example: The Fault in Our Stars—this title immediately evokes feelings of heartbreak and love, and it makes readers want to explore the story further.

4. Use Symbolism or Metaphor

Metaphors, symbols, and abstract references can make your title more layered and intriguing. These titles often give readers a glimpse into the deeper themes of your story, encouraging them to make connections and think more deeply.

• Example: The Bell Jar (Sylvia Plath) uses the metaphor of a bell jar to symbolize mental illness and suffocation, while also being a subtle hint to the book’s themes of personal struggle and confinement.

5. Consider Wordplay

A clever play on words can make your title stand out and catch the reader’s attention. Wordplay can add layers of meaning and make your title more memorable. Whether it’s through alliteration, puns, or a twist on a familiar phrase, playful titles are fun and engaging.

• Example: The Hitchhiker’s Guide to the Galaxy—a fun, quirky title that perfectly matches the tone of the book.

6. Test Your Title with Others

Once you have a few title ideas, test them with friends, family, or fellow writers. Getting feedback can help you gauge how others perceive the title. Does it spark curiosity? Does it make sense with the tone of your story? Do people remember it after hearing it just once?

• Tip: Consider using online groups or writing forums to run a poll or ask for feedback.

7. Avoid Generic or Overused Phrases

It’s easy to fall into the trap of using overused or generic titles, such as The Last Summer or The Secret Door. While these may sound appealing, they’re often vague and don’t offer anything unique or specific to your book. Try to find something that stands out and speaks directly to your story’s heart.

• Tip: Use a title generator to brainstorm, but make sure it’s original and true to your book’s unique voice.

8. Make Sure It’s Searchable

In today’s digital world, the right title can help your book get noticed online. A title that’s unique and easy to spell is important for discoverability. Readers should be able to easily search for your book without confusion.

• Tip: Before settling on a title, check if there are already books with the same or similar titles. If your title is too common, it could make it harder for your book to stand out.

Steps to Finding the Perfect Title:

1. Brainstorm Keywords: Write down words or phrases that relate to your book’s themes, genre, and key events. Think about the tone, mood, and imagery your story evokes.

2. Experiment with Combinations: Mix and match the words you’ve brainstormed to see what sounds good. Don’t be afraid to get creative—combine unexpected words, or tweak the phrasing to create something unique.

3. Play with Emotion: What emotion do you want to evoke in your readers? Focus on words that stir up that feeling. It could be excitement, fear, curiosity, joy, or mystery.

4. Get Feedback: Share your ideas with trusted friends, family, or writing groups. A fresh perspective can help you refine your options.

5. Shortlist Your Titles: Once you have a few strong contenders, shortlist them and imagine how they’ll look on your book cover. How do they sound when you say them aloud? Do they feel like a fit for your story?

6. Test It: Google the title to ensure it’s not already widely used, and check if a URL or social media handle is available (if you plan to use it for marketing).