Writing a Business Book: A Guide for Authors

Writing a business book is no small feat. Unlike fiction, where creativity takes the reins, writing a business book requires a blend of expertise, insight, and clarity. Your goal is to educate, inspire, and provide actionable advice to your readers while establishing yourself as a credible thought leader. But how can you ensure that your business book is not just another guide gathering dust on a shelf?

Let’s  explore best practices for writing a business book that resonates with your target audience, showcases your expertise, and delivers real value. Whether you’re an entrepreneur, consultant, or professional seeking to share your knowledge, these tips will help you craft a business book that stands out in a crowded market.

1. Know Your Audience Inside and Out

The first step to writing any successful business book is understanding who you're writing for. Who are your readers? What are their challenges, pain points, and goals? Are you targeting fellow professionals in your industry, or are you speaking to beginners in a particular field?

Best Practice: Create a reader persona. This should include details about their professional background, what they’re hoping to learn from your book, and what problems they need solutions for. Understanding your audience will help you tailor your content to meet their needs and expectations, ensuring your book hits the mark.

2. Choose a Clear, Specific Focus

Business books often aim to tackle broad topics like leadership, innovation, or productivity. However, successful books tend to focus on one specific area or problem, providing in-depth insights rather than skimming over too many subjects.

Best Practice: Narrow down your topic to something specific, measurable, and actionable. For instance, instead of writing about “Effective Leadership,” consider a more niche focus like “Transformational Leadership in Tech Startups.” A focused topic allows you to dive deep into the subject matter and provides more value to your readers.

3. Provide Actionable Insights and Practical Advice

Readers pick up business books to learn something they can apply to their careers, companies, or projects. Your readers should finish each chapter with clear takeaways and concrete steps they can implement immediately.

Best Practice: Break your ideas down into practical, actionable steps. Use frameworks, templates, and checklists that readers can use to implement what they’ve learned. The key to a successful business book is offering real value, not just theory. The more hands-on and tangible your advice is, the more useful it will be to your readers.

4. Make Your Writing Accessible

Business books don’t need to be filled with jargon and complex terms to be credible. In fact, overly technical language can alienate your readers, especially if they are new to the subject. Strive to make your writing clear, concise, and engaging without sacrificing depth.

Best Practice: Write in a conversational yet authoritative tone. Break down complex concepts into easily digestible points and provide real-world examples to illustrate them. This makes your book more accessible to a broader audience, including those who might be new to your field.

5. Share Your Personal Experiences and Stories

Readers connect with business books when they see the author’s personality and expertise shine through. Sharing personal stories, case studies, and examples from your own career adds credibility to your book and allows readers to relate to you on a human level.

Best Practice: Don’t shy away from sharing your own experiences. Whether it's a failure that led to a lesson learned or a success story that illustrates your core message, real-world anecdotes can make your points more memorable and engaging.

6. Structure Your Book for Easy Navigation

A well-structured business book helps readers absorb information in an organized way. Break your content into digestible sections and chapters, each with a clear purpose. Consider including a summary or key takeaway at the end of each chapter to reinforce the most important lessons.

Best Practice: Use headings, subheadings, bullet points, and other formatting tools to guide readers through the content. If possible, include diagrams, charts, or illustrations to clarify key points. Make it easy for readers to find what they need quickly, whether they’re reading cover to cover or searching for a specific solution.

7. Include Expert Interviews or Guest Contributions

One of the best ways to add credibility to your business book is by including insights from other industry experts. Including interviews or guest contributions adds depth to your book and shows readers that you are well-connected in your field.

Best Practice: Reach out to thought leaders, business experts, or successful entrepreneurs who align with your book’s message. Their perspectives not only enhance your content but can also help you expand your reach when they share the book with their audiences.

8. Edit Ruthlessly

The best business books are those that are clear, concise, and free of fluff. After your first draft is complete, it’s time to edit. Cut out anything that doesn’t serve your core message, and make sure your content is sharp and focused.

Best Practice: Consider hiring a professional editor who specializes in business writing. An editor can help ensure your writing is polished and that your ideas are presented logically. They can also help with consistency, flow, and readability.

9. Create a Compelling Book Proposal (If You're Pursuing Traditional Publishing)

If you’re looking to get published through a traditional publisher, a solid book proposal is crucial. This proposal should include an overview of your book, your target audience, a competitive analysis of other books in your space, and your marketing plan.

Best Practice: Make your proposal stand out by showing that there’s a real market for your book. Highlight your unique perspective, experience, and the value your book brings to the marketplace. Make it clear why your book is necessary and how it will benefit readers.

10. Promote Your Book with a Strong Marketing Strategy

Writing a great business book is just the beginning. To ensure your book reaches its full potential, you need a well-executed marketing strategy. From leveraging social media to offering free content that leads to your book, it’s essential to create a plan that promotes your book consistently.

Best Practice: Start building your marketing strategy early—before the book is even published. Build an email list, network with influencers in your field, and promote your book through blogs, podcasts, and speaking engagements. If you already have a professional brand, use it to your advantage to reach your ideal audience.

Writing a business book is a fantastic way to share your expertise, connect with your target audience, and establish yourself as a thought leader in your field. By following these best practices – focusing on your audience, providing practical advice, and structuring your book effectively – you can create a business book that not only educates but also inspires your readers to take action.

The process may be challenging, but the reward is worth it: a powerful tool that can help shape careers, build your personal brand, and offer lasting value to those who read it.

So, if you’re ready to take the plunge into writing a business book, get started today! Your readers – and your professional reputation – will thank you for it.

To you and your book!

Setting Good vs. Bad Writing Goals: A Quick Guide for Authors

As authors, setting goals is essential to keep us on track and motivated. But not all writing goals are created equal! The difference between good and bad goals can make or break your productivity and growth as an author.

Bad Writing Goals:

❌ "Write 5,000 words every day."

Unrealistic and unsustainable. Consistency is key, but this kind of pressure can lead to burnout.

❌ "Finish my novel in a month."

While it's great to have a target, focusing on completion at the expense of quality can lead to rushed, unfinished work.

❌ "Become a bestselling author – immediately."

Success takes time. It’s important to focus on the journey, not just the destination.

Good Writing Goals:

 ✅ "Write 500 words a day, five days a week."

Achievable and consistent. It allows for flexibility while keeping momentum going.

 ✅ "Complete one chapter a month."

Breaks the process down into manageable chunks and encourages steady progress.

✅ "Edit one page a day."

Focus on quality over quantity to refine your writing and strengthen your story.

Remember, good goals are realistic, specific, and motivating. They focus on the process and celebrate small wins rather than just the end result.

So, what’s your next writing goal? Let’s set some realistic and meaningful ones together! 📚✨

#WritingGoals #AmWriting #AuthorLife #WritingCommunity #GoalSetting #WritersOfLinkedIn #AuthorTips

For Authors: Cultivating a Money Mindset for Success

As an author, you’ve likely heard advice about “writing for passion,” “writing what you love,” and “the art of storytelling.” But in the world of publishing, there’s another essential component of your career that deserves attention: your money mindset. How you think about money, success, and value can dramatically impact your writing career and financial outcomes. Please note, I am not a financial advisor (!), but I did want to share some tips to cultivating a healthy author money mindset:

What is Money Mindset?

Your money mindset is the set of beliefs, thoughts, and attitudes you hold about money and how it influences your financial decisions. It’s how you perceive your ability to earn, save, and manage wealth. Your mindset shapes how you approach your writing career, how much you value your work, and how open you are to opportunities that can bring financial growth.

In essence, money mindset is about aligning your mindset with abundance and opportunities, rather than scarcity and limitation.

Principles of a Positive Money Mindset for Authors

1. Value Your Work

One of the biggest challenges for many writers is understanding the value of their work. Too often, authors undervalue their writing or hesitate to charge what they’re worth. If you think of your work as valuable, others will too.

Principle: Your time, creativity, and expertise are worth compensation. If you don’t treat your writing as a valuable commodity, no one else will either.

Take a moment to reflect: Would you ask for less than you deserve in any other job? Your writing is an investment of time, effort, and creativity. It deserves to be compensated fairly. Don’t be afraid to ask for a reasonable payment, whether that’s through royalties, advances, or flat fees for freelance projects.

2. Embrace Abundance, Not Scarcity

An abundance mindset means believing that there is plenty of success, money, and opportunity for everyone. Scarcity thinking, on the other hand, is the belief that there’s not enough to go around. When you adopt an abundance mindset, you’ll see opportunities everywhere, rather than obstacles.

Principle: There is enough success for all writers, and you don’t have to compete for limited opportunities. Embrace the idea that your success doesn’t take away from others’ success.

As an author, it's easy to fall into the trap of believing that there’s only a limited number of readers, agents, or publishers. But the truth is, readers are hungry for new stories, and your voice is unique. When you let go of scarcity thinking, you open yourself up to more opportunities – whether that’s through traditional publishing, self-publishing, or creating new revenue streams like audiobooks or courses.

3. Set Clear Financial Goals

Having a clear vision of what you want to achieve financially can help you stay focused and motivated. Whether you aim to generate a certain amount of income per year from book sales, grow your passive income streams, or secure a specific advance from a publisher, setting clear goals is the first step toward financial success.

Principle: Set concrete financial goals that are specific, measurable, and achievable. Track your progress regularly to stay on track.

Think about your ideal financial scenario. Would you like to earn a living purely from your books? Or maybe you’d like to diversify your income with writing workshops, self-publishing, or freelance opportunities? Once you identify your financial goals, you can create a plan to achieve them.

4. Be Open to Multiple Income Streams

As a writer, your primary income source may be book sales, but don’t limit yourself to just one stream of revenue. There are multiple ways to monetize your writing and expand your financial opportunities.

Principle: Diversify your income by exploring additional streams, such as freelance writing, speaking engagements, teaching writing workshops, or creating digital products like e-courses or printables.

You don’t have to rely solely on traditional book sales or advances. Consider offering services like editing, ghostwriting, or consultation. You can also turn your expertise into revenue by creating products or services related to your writing niche.

5. Learn to Budget and Invest in Your Career

Being a successful author isn’t just about earning money – it’s also about managing it wisely. As an independent contractor or self-employed individual, managing your income and expenses is crucial to sustaining long-term success.

Principle: Budget your earnings carefully, set aside money for taxes, and invest in your career by purchasing tools, attending conferences, or hiring support (such as editors or marketers) to improve your craft.

When you treat your writing as a business, you’ll understand that investing in your career is essential. From attending workshops to hiring professionals who can help you with marketing or cover design, these investments can help you grow as an author and increase your earning potential.

Overcoming Limiting Beliefs Around Money

For many writers, limiting beliefs around money can hold them back from fully embracing financial success. These beliefs often stem from childhood, societal pressures, or past experiences. Identifying and reframing these limiting beliefs is a key step in cultivating a healthier money mindset.

Common Limiting Beliefs:

• “I can’t make money as a writer.”

• “Writing is a hobby, not a job.”

• “There are too many other writers out there; my work will never be successful.”

• “I should just be happy with whatever I earn from my writing.”

How to Overcome Them:

• Challenge the belief: When you catch yourself thinking these limiting thoughts, challenge them. Ask yourself: “Is this really true? What evidence do I have that contradicts this belief?”

• Reframe the belief: Change the narrative from one of limitation to one of opportunity. Instead of thinking, “I can’t make money as a writer,” try, “There are many ways to make money as a writer. I am open to exploring new opportunities.”

• Visualize success: Use visualization techniques to imagine your ideal financial situation. Picture yourself earning a living from your writing and receiving compensation that reflects the value of your work.

Building a Prosperous Author Career

Creating a prosperous career as an author goes hand in hand with a healthy money mindset. Here are a few more tips to help you build a financially successful writing career:

• Invest in your skills: Continuously improve your writing through courses, workshops, and feedback from others.

• Build an author platform: Marketing and building an audience are key to sustained financial success. Consider starting a blog, growing your social media presence, or creating a newsletter.

• Stay organized: Keep track of your income, expenses, and financial goals so you can stay on top of your finances.

• Seek support: Don’t hesitate to hire financial advisors, agents, or bookkeepers who can help you manage your money more effectively.

Remember, your creativity is worth investing in. Treat your writing like the business it is, and you’ll open the doors to greater opportunities, financial growth, and lasting success.

Marketing Yourself and Your Book Projects Isn’t as Scary as You Think

As an author, the thought of marketing yourself and your book can feel overwhelming and intimidating. Many writers, especially those just starting out, believe that marketing is something reserved for business-savvy individuals or social media influencers, not for them. But here’s the truth: marketing doesn’t have to be a scary monster lurking in the shadows. In fact, it’s an opportunity to share your work with the world and connect with readers who are waiting for your story.

Marketing as an author is far more approachable than it seems. Here are some simple, manageable steps to successfully market your book and yourself as an author:

1. Shift Your Mindset: Marketing Is Not Self-Promotion

One of the biggest fears authors face when it comes to marketing is the idea of "selling out" or being seen as self-promotional. We often associate marketing with pushy salespeople, infomercials, or those dreaded “buy my book” posts that flood social media. But here’s the key: Marketing is not about selling yourself; it’s about sharing what you’ve created with people who will appreciate it.

As an author, you’re offering something valuable – whether it’s an escape in the form of fiction, helpful information in a nonfiction book, or a unique perspective. Marketing helps you find the right audience for your work. Think of marketing as an invitation to potential readers to get to know you and the world you’ve created, not as a hard-sell.

2. Start Small and Build Gradually

You don’t need to become an expert marketer overnight. In fact, it’s perfectly fine to start small and scale up over time. Begin with one or two simple strategies and gradually build upon them as you grow more comfortable. Here are a few starting points that won’t overwhelm you:

• Create an Author Website: Having an online presence is essential in today’s digital age. Your website is your “home base” where potential readers can learn more about you, your books, and your writing journey. You don’t need to be a web designer to get started – platforms like WordPress, Squarespace, or Wix offer easy-to-use templates that you can customize with your own content.

• Start a Blog: Blogging is a great way to establish your authority and engage with your audience. It doesn’t need to be long or frequent – just share insights about your writing process, behind-the-scenes details about your book, or thoughts on topics related to your book’s themes. By offering valuable content, you’ll build trust with readers and create a community around your work. 

• Social Media: Pick one or two social media platforms that align with your audience and start engaging. You don’t need to be everywhere, but consistency is key. Whether it’s Twitter, Instagram, Facebook, or LinkedIn, share updates about your writing journey, snippets from your book, or general thoughts related to your genre. Social media isn’t about constant self-promotion – it's about connecting with others and building relationships.

3. Engage with Your Audience, Don’t Just Talk At Them

One of the best things about modern marketing is the ability to connect with readers on a personal level. Instead of seeing marketing as a one-way street where you constantly talk at your audience, think of it as a conversation. Engaging with your readers fosters loyalty and creates a community around your work. 

• Respond to Comments and Messages: Whenever readers comment on your posts or reach out to you, take the time to engage. Whether it’s a simple thank you or answering a question, making that connection builds goodwill.

• Ask Questions: Let your readers be part of the journey. Ask questions like: “What’s your favorite character trope?” or “What’s one topic you’d like me to write about next?” Encouraging interaction invites people to feel involved and valued.

• Share Personal Stories: Readers love to connect with authors on a personal level. Share stories about your writing process, the struggles you’ve faced, and the victories you’ve celebrated. The more authentic and relatable you are, the more your readers will connect with you and your work.

4. Leverage Free Tools to Help You Grow

You don’t need a massive budget to market yourself and your book. There are countless free tools available that make it easier to get started:

• Mailchimp: Build an email list to keep your readers informed about your latest projects, book launches, and events. An email list is one of the most direct ways to communicate with your audience.

• Canva: Create eye-catching graphics for social media, your website, or promotional materials. With a free account, you can easily design engaging visuals that attract attention without needing graphic design skills.

• Goodreads: Goodreads is an invaluable platform for authors to connect with readers. Creating an author profile, sharing your books, and interacting with readers on the platform helps you build your following. You can also encourage readers to leave reviews of your book, which can have a significant impact on your visibility and sales.

5. Focus on the Long-Term

Marketing is not a “quick fix” that will instantly sell thousands of books. It’s a long-term strategy that requires patience and persistence. Your goal is to build a loyal audience over time, not to make a single sale. Here are a few long-term strategies to keep in mind:

• Consistency Is Key: The more consistently you show up online and share your writing journey, the more your audience will grow. Set a realistic schedule for posting, blogging, and engaging with your audience. Don’t burn out by trying to do it all – just aim for steady progress.

• Build Relationships with Other Authors: Collaborating with other authors can be a great way to expand your reach. Participate in author interviews, share each other’s books, or host joint giveaways. Building a supportive network of authors can be a game-changer when it comes to marketing your books.

• Celebrate Milestones and Successes: Whether it’s the completion of your manuscript, the release of your book, or hitting a certain sales goal, celebrate your accomplishments with your audience. Sharing these milestones allows your readers to be part of the journey and reinforces the idea that your success is also their success.

6. Don’t Be Afraid to Ask for Help

Marketing doesn’t have to be a solo venture. If you’re feeling overwhelmed or just don’t have the time to focus on marketing, consider asking for help. Hiring a freelance publicist or marketing expert can provide you with the guidance and expertise you need. Or, partner with other authors or bloggers who can help promote your work.

Marketing doesn’t have to be a scary or overwhelming task. Remember that marketing is just a tool to help you share your passion with the world, and with time, you’ll find your groove. You’ve already written a book – now it’s time to share it with the world. And trust me, the world is ready to hear your voice.

The Best Way to Do Research for Your Novel or Nonfiction Book

As an author, research is often a pivotal part of the writing process. Whether you’re crafting a fictional world or sharing real-world insights in a nonfiction book, research helps ensure your writing is accurate, authentic, and rich in detail. While it may seem overwhelming at first, effective research is about more than just gathering facts—it’s about immersing yourself in the material, understanding the nuances, and weaving that knowledge into your narrative seamlessly.

Here’s a guide on how to approach research in a way that supports your writing without becoming a distraction:

1. Define Your Research Goals

Before diving into the sea of information, take a moment to think about what you actually need to know. Are you writing historical fiction and need to understand a specific era? Or perhaps you’re writing a nonfiction book and need statistics, case studies, or expert opinions on a subject?

Be specific about the questions you’re trying to answer. Creating a list of research goals helps you stay focused and ensures that you don’t get lost in tangents or irrelevant information. Consider these common goals:

• Understanding setting or historical context (for fiction)

• Character development and psychology (for both fiction and nonfiction)

• Gathering data or expert opinions (for nonfiction)

• Verifying facts or anecdotes (for nonfiction)

The clearer your goals, the easier it will be to stay on track and avoid research burnout.

2. Start with Credible Sources

The quality of your research matters. Use credible, authoritative sources to ensure that the information you’re gathering is trustworthy. For historical fiction or nonfiction topics, academic journals, books by experts in the field, and reputable websites are great places to start.

• For fiction writers: If you’re writing about a particular culture, era, or profession, look for primary sources like letters, diaries, or interviews. Visiting museums or historical sites can also provide firsthand insights into your setting or subject matter.

• For nonfiction writers: Peer-reviewed journal articles, government publications, and industry reports are invaluable. But don’t forget about interviewing experts and conducting original research as well. A personal interview or firsthand observation can lend authenticity to your work that no secondary source can.

3. Use Multiple Research Methods

While reading and browsing the internet is the most common research method, there are many ways to gather information, and each can add a unique layer to your writing. Here are a few strategies:

• Interviews: Speaking directly with experts or people who have lived through the experience you’re writing about can provide invaluable insight. Whether for nonfiction or fiction, interviews add authenticity and depth to your characters and material.

• Observation: Depending on your topic, you may find it helpful to observe your subject in action. For example, if you’re writing about a specific job or environment, shadowing a professional or spending time in that setting can reveal nuances that books and articles may not.

• Surveys and Polls: For nonfiction, gathering opinions or statistics from real people through surveys can help you shape your argument, support your claims, and validate your ideas.

• Books and Articles: Reading widely, not just about your topic but related subjects, can help broaden your perspective and fill in gaps you didn’t know existed.

• Multimedia: Don’t limit yourself to just text-based research. Documentaries, podcasts, YouTube videos, and audio interviews can provide additional context and color to your subject matter.

4. Organize Your Research Efficiently

All those notes, articles, and books can quickly become overwhelming. Organizing your research is crucial to ensure that you can access the information you need when you need it.

• Digital Tools: Use digital tools like Evernote, Scrivener, or OneNote to capture, organize, and search your research notes. These tools allow you to easily tag, categorize, and store your information in a way that makes sense to you.

• Spreadsheet/Document Tracking: For nonfiction books that require citing numerous sources, a spreadsheet can help you keep track of where you found information, the relevance of each source, and the page numbers you’ll need for citations.

• Physical Organization: If you’re someone who prefers hard copies, consider using a system of binders, folders, or even index cards to keep your research organized by theme, chapter, or character.

5. Read Critically and Question Everything

Just because a source appears reputable doesn’t mean the information is flawless. Always read critically and cross-check details to ensure that what you’re reading is reliable and relevant. For nonfiction, especially, it's essential to verify statistics, studies, and quotes to avoid errors that could undermine your book's credibility.

For fiction writers, don’t simply take the information at face value. If you’re writing about a historical period or unfamiliar culture, dig deeper into the nuances and contradictions of that time or place. What are the common misconceptions? What is missing from popular portrayals? Challenge what you read and use it to create a more layered, authentic narrative.

6. Balance Research with Writing

It’s easy to get caught up in the excitement of research, but it’s important to remember that research is a tool, not a replacement for writing. A well-researched book won’t get written unless you make time to write it!

Set aside specific blocks of time for research and separate time for writing. Avoid the trap of endless researching in the hopes that you’ll find the “perfect” piece of information. When you have a solid base of knowledge, trust your instincts and start writing. Research can be revisited if you need to fill in gaps or check facts, but it’s important to keep moving forward with your project.

7. Integrate Research into Your Writing Seamlessly

The ultimate goal of research is not just to gather information, but to integrate it smoothly into your story or nonfiction book. Whether you’re describing a location in a novel or presenting data in a nonfiction work, make sure your research serves the narrative and doesn’t overwhelm it.

• For Fiction: Weave research into your story in a way that feels natural. For instance, if you’ve researched a specific time period, use descriptive details that bring that era to life without making the information feel like a lecture.

• For Nonfiction: Data, quotes, and facts should be presented in a way that supports your argument or thesis, not dominate the narrative. Avoid overwhelming your readers with too much information at once. Use storytelling techniques to make your research engaging.

8. Don’t Forget to Cite Your Sources

If you're writing nonfiction, citing your sources is crucial. Not only does it build credibility, but it also protects you from accusations of plagiarism. For fiction writers, while citations aren’t required, acknowledging your sources in your acknowledgments page can help give credit to experts who contributed to your knowledge.

Accountability Partners for Authors

One of the toughest challenges many authors face is staying motivated and focused on their writing goals. It’s easy to get distracted, lose track of deadlines, or even doubt your progress. But what if you had someone in your corner, helping you stay on track, celebrate small wins, and encourage you through the tough days? That’s where an accountability partner comes in. In today’s newsletter, we’ll dive into the process of finding an accountability partner, how to work together, and how this dynamic can push you toward achieving your writing goals.

What Is an Accountability Partner?

An accountability partner is someone you team up with to share and track your writing goals. This person helps keep you on track by offering encouragement, providing feedback, and holding you accountable to the deadlines you set for yourself. In short, they’re there to help you stay motivated, focused, and energized as you navigate the writing process. But it’s not just about checking in on your goals—it’s about mutual support. An accountability partnership works best when both people are helping each other, giving advice, and pushing one another forward.

Why Should You Have an Accountability Partner?

There are a lot of reasons why having an accountability partner can make a huge difference in your writing journey. Here are just a few:

• Motivation: Having someone to check in with and celebrate your milestones can help you stay motivated, especially on days when writing feels like a struggle.

• Discipline: Regular check-ins create a sense of commitment. Knowing you’re expected to report your progress makes it harder to procrastinate.

• Perspective: An accountability partner can offer fresh perspectives on your work, helping you to see things from a different angle and identify areas for improvement.

• Community: Writing can be a lonely pursuit, but with an accountability partner, you have someone to share the highs and lows with. You can both celebrate successes and push through challenges together.

How to Find the Right Accountability Partner

Choosing the right person to partner with is key to a productive and supportive relationship. Here’s what to look for:

1. Shared Goals or Similar Writing Style

While you don’t need to write in the same genre or have identical goals, it helps if your writing styles or goals align somewhat. If you’re working on a novel, a partner who is also focused on long-form writing might understand the challenges better than someone focused on short stories or poetry.

• Ask yourself: Are you both working toward similar writing milestones (finishing a first draft, editing a manuscript, completing a chapter)? This alignment will make for smoother, more focused conversations.

2. Reliability and Commitment

Your accountability partner should be someone who is equally committed to their writing goals. This partnership is based on mutual respect and consistency, so finding someone who is reliable and organized is crucial.

• Ask yourself: Is this person reliable in their commitments? Will they follow through on promises to check in, offer feedback, or celebrate wins together?

3. Honest and Constructive Feedback

A great accountability partner is not only supportive but also provides honest and constructive feedback. You want someone who will gently push you to improve while offering encouragement along the way.

• Ask yourself: Is this person capable of giving constructive criticism, while still being encouraging? Do they have a positive, solution-oriented approach?

4. Similar Availability and Work Ethic

If you’re both on very different writing schedules, it can be tough to stay in sync. Find someone who writes during similar hours, or at least is available for regular check-ins that work for both of you.

• Ask yourself: Does this person have a similar writing routine, or at least flexibility to adapt to yours? Are you both willing to be accountable on a regular basis?

How to Set Up Your Accountability Partnership

Once you’ve found the right partner, it’s time to structure your partnership. Here are some ways to make your partnership successful:

1. Set Clear Goals

Be specific about what you each want to achieve. Whether it’s writing a certain word count per week, finishing a chapter by a particular date, or editing a manuscript, the more specific your goals are, the easier it is to track progress.

• Example goals: Write 500 words a day, complete one chapter per week, finish revising the first draft by the end of the month.

2. Check-In Frequency

Decide how often you’ll check in with each other. Some authors prefer weekly check-ins, while others may benefit from daily or bi-weekly updates. The key is to be consistent and accountable to one another.

• Example check-ins: Daily emails or messages, weekly phone calls or video chats, or even a shared document where you track progress and offer feedback.

3. Celebrate Wins and Support Through Struggles

It’s important to not only focus on what still needs to be done but also celebrate what has been accomplished. Share your successes, whether big or small, and support each other when things don’t go according to plan.

• Example celebration: When your partner hits their writing goal for the week, celebrate by sharing a small treat, giving a shoutout on social media, or simply offering a heartfelt “well done!”

4. Give Feedback and Offer Constructive Criticism

Take turns reading and offering feedback on each other’s work. The goal is to help each other improve, so be prepared to give suggestions that are actionable and kind.

• Tip: Keep feedback focused on the work, not the writer. Critique the content and writing style rather than making it personal.

5. Hold Each Other Accountable

When one partner starts to slip, the other can gently remind them of their goals and the importance of staying focused. But accountability shouldn’t be punitive - it’s about being supportive and understanding while encouraging each other to get back on track.

• Example accountability: If you miss your writing goal for the week, your partner can ask you what’s going on and help you create a strategy to get back on track.

Remember, a successful accountability partnership is built on trust, mutual support, and respect for each other’s writing journey. It’s not just about reaching your goals, but also about enjoying the process together. With the right partner, you’ll not only achieve your writing goals but create a lasting bond that helps both of you grow as writers.

Happy writing!

Until next time,

Megan

Quantum Leaps in Storytelling: Elevate Your Sci-Fi Novel Game

Writing a compelling science fiction novel is all about blending imagination with thoughtful world-building, engaging characters, and thought-provoking themes. Whether you’re exploring distant galaxies or envisioning futuristic technologies, here are some tips to help you craft a standout science fiction story:

1. Build a Consistent and Believable World
   Science fiction often involves creating entire universes, but no matter how outlandish your setting, it needs to be consistent. Think about the rules that govern your world, from politics to technology to social structures. Every element should make sense within the framework you’ve built, even if it’s fantastical!

2. Blend Science with Imagination
   The best sci-fi books balance real science with speculative ideas. While you don’t need to be a scientist, grounding your story in plausible science (or a logical extension of current science) can make your world more immersive. At the same time, don’t be afraid to let your imagination run wild – sci-fi is about exploring the "what ifs."

3. Focus on Human (or Alien) Nature
   At its heart, great sci-fi is about the human (or alien) experience, often set against futuristic backdrops. How does technology shape human relationships? What moral dilemmas arise from technological advancements? Even in space, characters should feel real, with motivations and emotions that readers can connect with.

4. Incorporate Thought-Provoking Themes
   Sci-fi excels at exploring big questions – about humanity, society, technology, and the future. Consider how your story might explore themes like ethics, artificial intelligence, or environmental sustainability. Use your narrative to ask questions and challenge assumptions, but always tie these big ideas back to your characters’ journeys.

5. Create a Strong Plot with Stakes
   Even in the most “out of this world” settings, your plot should have clear stakes. Whether it’s saving the world, navigating a personal crisis, or resolving an intergalactic conflict, ensure that the tension builds throughout the story. Sci-fi is all about exploration, but without stakes, your story could feel aimless.

6. Use Technology as a Tool, Not a Crutch
   While gadgets and futuristic inventions are staples of sci-fi, they shouldn’t overshadow your characters or story. Technology should serve the plot or theme, not distract from it. Make sure your focus is on how the technology impacts the people and world around it, rather than just showing off inventions.

7. Don’t Forget the Human Element
   Sci-fi can sometimes feel like it’s all about the futuristic setting or mind-bending concepts, but the best sci-fi novels are grounded in the human (or sentient) condition. Your readers should care about the characters and their struggles, whether they’re fighting off alien invaders or trying to make sense of their place in a rapidly changing world.

Writing science fiction gives you the freedom to explore new worlds, technologies, and ideas, but it’s the human stories within those worlds that truly make your novel stand out. So embrace the endless possibilities and dive into the unknown!

The Quick and Dirty Guide to Writing an Awesome Query Letter

When you are pitching your book project to literary agents, the first thing you will send over is a query letter. With this letter (usually an email, but in letter form), you are “querying” to see if they would be interested in hearing more about you and your book. Your query letter introduces them to your book, the potential readers of your book, and you and your qualifications as an author.

To begin with, query letters should not be longer that a single page, single spaced.  (Usually less than 450 words, but the number of words is less important than the quality of them.)

Now let’s get into the structure:

The intro, or “housekeeping” – Your book’s genre, word count (if you’re writing fiction), and title.  You can also personalize this section by explaining why you are reaching out to this particular agent/editor.  While this section is necessary to pass along specific information, you can also inject a bit of flair here.

The “hook” – A description of your story, major plotlines, and character development.  Usually about 150-300 words.  Who is your main character?  What journey is she on?  If you’re writing a nonfiction book, present your main argument and supporting ideas. is not supposed to be a summary of every single thing – that you can be saved for the synopsis.

The bio – An introduction to you, and any relevant information that speaks to your qualities as a writer.  (If you have an MFA, mention it, but if you are a retired FBI agent and are writing a thriller, your job history is absolutely relevant.)  Mention any publication credits, special research you’ve done (if you spent a year in the jungle and your book is set in the rainforest, for example), and any major awards you’ve won.

The closing – your thank you.

Make sure that you do your research, both for the agents/editors to whom you are going to send your book, and how they want to receive your book (this information is generally on the agency/company’s website).  Some agents want you to send your first 30 pages immediately, some want to request it based on your query.  Depending on the size of the company you are reaching out to, hundreds of queries might be received every day.  Don’t risk having yours ignored just because you send an unsolicited attachment.

Questions about pitching your project? Think you’re ready to start querying? Let me know in the comments below.

For Authors: Selling Secondary Rights to Your Book Projects

As an author, you’ve likely spent countless hours crafting your story, and now that you’ve written your book, you might be wondering how to get it out into the world in other ways. One exciting avenue for authors is selling secondary rights to their work. These rights open up a range of opportunities for your book to be adapted, transformed, and marketed in various formats and platforms. (Please note, I am not a lawyer, and none of this constitutes as legal advice!)

What Are Secondary Rights?

Secondary rights (also known as subsidiary or subsidiary rights) refer to the rights that go beyond the core book deal – essentially, these are the rights to adapt, reproduce, or distribute your work in ways other than traditional print or ebook formats. Some of the most common secondary rights include:

1. Film and Television Rights: The right to adapt your book into a movie, TV show, or limited series.

2. Audiobook Rights: The right to produce an audiobook version of your written work.

3. Foreign Language Rights: The right to translate your book and sell it in other languages and markets.

4. Merchandising Rights: The right to produce and sell items based on your book (e.g., t-shirts, posters, toys).

5. Serialized Rights: The right to publish your book in parts or installments, often in magazines or newspapers.

6. Digital Rights: The right to publish or distribute your book digitally in other formats or on other platforms.

These rights are often separate from the initial book deal and can provide additional revenue streams or help promote your work in different formats.

How Do You Sell Secondary Rights?

Selling secondary rights can be an exciting opportunity, but it’s important to understand the process. Here’s how you can navigate selling these rights:

1. Work with Your Literary Agent

For many authors, a literary agent is key to selling secondary rights. Agents often have the connections and expertise needed to sell rights to film production companies, foreign publishers, and more. If you don’t already have an agent, consider finding one who specializes in the rights you want to sell.

• How they help: Your agent will be able to negotiate deals, pitch your work to the right parties, and handle legal agreements.

• Their role in secondary rights: Agents may help sell specific rights, such as film, foreign language, and audiobook rights, while leaving others (like merchandising) for you to handle independently.

2. Sell Rights Independently

If you don’t have an agent, or if you want to retain more control over your book’s secondary rights, you can negotiate directly with publishers, production companies, or distributors.

• Film/TV Rights: If you have a film or TV adaptation in mind, you can approach production companies directly or through an entertainment lawyer. Sometimes, production companies will find you if your book garners enough attention, but it’s still important to be proactive.

• Foreign Rights: Publishers in different countries may be interested in purchasing the translation rights. These deals are often made at international book fairs, such as the Frankfurt Book Fair, where publishers gather to buy and sell rights.

• Audiobook Rights: You can approach audiobook production companies (like Audible, Findaway Voices, or independent audiobook producers) to sell the rights to create an audio version of your book.

3. Understand Your Contract

When selling secondary rights, be sure to read the terms carefully. Here are some key aspects to look out for:

• Exclusivity: Some rights deals are exclusive, meaning that only one company or producer can use the rights for a set period of time. Others may be non-exclusive, which allows you to sell the rights to more than one party.

• Territory: Pay attention to the territory or region in which the rights are sold. For example, if you sell the film rights for North America, that won’t prevent you from selling the rights for international markets.

• Revenue: The payment structure will vary depending on the type of rights. For instance, film rights are often sold for a lump sum, while audiobook rights may be sold for royalties or a flat fee. Understand how you will be compensated.

• Duration: The length of time the rights are being sold for matters. For example, you might sell film rights for five years or a specific number of adaptations.

4. Know the Value of Your Rights

Before you sell any rights, it’s important to understand the potential value of your work in other formats. Some things to consider:

• Popularity and demand: Books with existing fan bases or those that are trending may have more value in terms of film/TV adaptations or foreign sales.

• Genre: Certain genres, like thrillers, fantasy, or romance, often have higher demand for film adaptations or foreign translations. Consider how your book fits into broader market trends.

• Adaptability: If your story has strong visual elements or a unique concept, it may be more attractive to film producers or merchandise companies.

5. Leveraging the Rights Sale for Marketing

Selling secondary rights can also work as a tool for marketing your book in its original format. For instance:

• Film/TV Deals: A book that’s optioned for film or television often gets a boost in visibility. Even if it’s not immediately adapted, the announcement of a deal can drive interest in your book.

• Foreign Sales: Translating your book into another language can open up new markets and new readers who might then explore your book in its original format.

6. Rights Reversion: What Happens After the Deal?

In some cases, rights deals may revert to the author after a certain period, such as if the book is not adapted or the agreement expires. Understanding your reversion clauses is critical so you can regain control over the rights if necessary.

Selling secondary rights is an excellent way to expand the reach of your work and gain additional income streams. It can open up new audiences, new opportunities, and even give your book a second life in different formats.

To you and your book!

Megan

Choosing Your Book's Genre

Book genres are used to categorize your books. There are lots of benefits to this, of course – if a reader wants to read a romantic story, they will be grateful to find the romance section, as opposed to looking at every single book in the bookstore to see if it aligns with their interests.

Additionally, a genre helps agents know which editors to pitch your book to, and it helps editors know how they can package and sell your book to readers. Not every agent is interested in the same genres, just as some publishing imprints specialize in some genres over others.

Below you’ll see a list of the main genres in the publishing world. Note that these are main genres, and that there are often subgenres associated with a category (for instance, there are different types of mysteries – cozy mystery, police procedural, etc.).

When you are pitching your book, it is essential you know the genre your book lives under (e.g., “My 110,000-word novel, Murderous Kisses, is a romantic police procedural…”). As you can see in the example, you will likely have elements of more than one genre – however, you’ll want to have one be the primary focus (in the example, the book is a police procedural that also has romance.)

It also helps to use comparative titles when pitching, as it gives the agent or editor a shorthand understanding of your book’s potential spot in the marketplace (for instance, “my self-help empowerment guide for women has the sassiness of Girl, Wash Your Face and the spiritual elements like those in The Universe Has Your Back”).

Here are three lists of genres (fiction, nonfiction, and bonus) to get you started:

Fiction Genres

1.     Fantasy

2.     Adventure

3.     Mystery

4.     Romance/Erotica

5.     Literary

6.     Contemporary

7.     Dystopian

8.     Horror

9.     Thriller

10.  Paranormal

11.  Magic Realism

12.  Historical Fiction

13.  Science Fiction

14.  Children’s

15.  Young Adult

16.  New Adult

17.  Realist

18.  Upmarket

19.  Mainstream

20.  “Women’s”

Nonfiction

1.     Memoir/Autobiography

2.     Self-Help/Personal Development

3.     Cooking

4.     Art/Photography

5.     Health/Fitness

6.     History

7.     Travel

8.     Guide/How-To

9.     Families/Relationships/Parenting

10.  Humor

11.  True Crime

12.  Biography

13.  Business/Money

14.  Politics/Social Sciences

15.  Science/Technology

16.  Religion/Spirituality

17.  Essays

18.  Poetry

19.  Children’s

20.  Young Adult

21.  New Adult

Bonus Genres:

1.     Graphic Novel

2.     Short Stories

3.     LGBTQ+

4.     Bildungsroman

What genre are you writing? Let me know in the comments below.